2025 was not the easiest year for the hotel industry. Will 2026 be any different?
📈 In 2025, the hotel industry faced significant challenges, with a 6.3% drop in inbound international visits to the U.S., totaling 67.9 million. The year saw a 17.5% decline in global hotel transaction volume, with $24.5 billion in the first half. Leisure demand stabilized, while business travel was slower to recover. The World Cup in 2026, tax cuts, and AI advancements are expected to boost the sector. Marriott and Hyatt focus on conversions and lower-cost segments.
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