Marriott welcomes ‘record-breaking’ EMEA growth in 2025
📈 Marriott's EMEA region saw "exceptional growth" in 2025, adding 170 properties and nearly 24,000 rooms, a 7.8% net room growth. The company secured over 230 signings, representing 31,000 rooms. Key growth markets included Germany, Italy, Saudi Arabia, UAE, and the UK. Nearly 50% of signings were conversions or adaptive reuse projects. Marriott's luxury segment hit a record with 40 deals, including sites in Bodrum, Jeddah, and Cape Town. The acquisition of citizenM added 19 hotels and 4,000 rooms.
Share
