Isaac French - 10 Minutes News for Hoteliers - Page 5

2 min

Long Menus, Mediocre Meals

🏠 Excellence in hospitality and design is rare amidst widespread mediocrity. Big dreamers, like those who aspire to build a micro-resort or landscape a yard, often miss subtle details in their grand plans, resulting in a lackluster final product. The McPheeters family, owners of Nordlys in Wisconsin, exemplify the value of focusing on small, intricate details to create a standout property.

3 min

Our Marketing Department? The First 20 Guests…

📌 Word of mouth marketing, touted for leveraging genuine trust, mandates an exceptional guest experience. Delighting the first 20 guests is critical as they become your marketing team. Early feedback is invaluable; even constructive criticism should be embraced. Documenting everything from the build journey to daily operations builds trust and engagement. Turning guests into evangelists happens by creating unique, memorable experiences. Reinvesting in the property, as demonstrated by an $80k shipping container swimming pool and premium hot tub additions, fuels the marketing flywheel. Finally, a successful guest experience strategy transforms properties into brands with their own gravity, evidenced by guests returning up to 3-4 times within the first year.

2 min

What Makes a Place Unforgettable

🎨 Legendary investor and mathematician Jim Simmons advocates for an aesthetic approach to all kinds of work, stressing the beauty of doing things right. The unnamed author resonates with Simmons, believing that artistry can be infused in any work through care and investment. They lament the loss of meaning and craftsmanship in modern society but suggest starting small—with acts like planting a tree or having meaningful conversations—to make a positive change.

1 min

Small Gestures, Big Memories

📷 In this personal reflection, Isaac emphasizes the importance of going beyond basic accommodation to create memorable, personalized experiences based on genuine connections. Highlighting the essence of hospitality, he draws from stories that have impacted his memory and acknowledges those who inspire through their generosity and meticulous attention to detail. Isaac's message is clear: strive to deliver thoughtfulness and care in interactions with others, whether they are strangers or friends.

1 min

World’s Best Treehouses (Part 2)

🌳 Designed by Kristian Talvitie and Polestar, KOJA is a sustainable treehouse in Fiskars, Finland. Featuring panoramic windows for a seamless nature experience, it blends futuristic design with ancient woodland, aiming for minimal environmental impact.

1 min

World’s Best Treehouses

🌳 La Donaira in Andalusia, Spain—a boutique eco-retreat set on a 1,700-acre biodynamic farm with orchards, vineyards, oaks, and olive groves—offers guests rustic-luxury suites, Andalusian horse riding, and farm-fresh organic meals. This curated collection of favorite treehouses and tree-inspired stays ranges from traditional to innovative and domestic to wild, based on personal passion and extensive collecting.

1 min

The Wisdom of Trees

🍎 Isaac French's orchard project, set to bear fruit in Year 3, is both a fulfilling endeavor and a long-term investment, with trees producing for 20-60 years. Beyond harvesting fruit for cider, dried fruit, jams, and jellies, plans include hosting small weddings and seasonal events. The orchard offers intangible benefits such as meditation and gatherings. Further experiences with the orchard are teased for readers.

2 min

Airport Bathrooms to Mexican Cantinas…

🎧 In Mexico, unexpected harmonies were found in unlikely places: the Dallas-Fort Worth airport, usually a symbol of ugliness, and a restroom where a janitor cared deeply for his work. Despite the negative expectations, a birthday song and a janitor's smile created warmth. Later, arriving at a grungy parking lot in a third-world city, the author's experience was transformed by warm mariachi music inside a 120-year-old log cabin restaurant, where the owner's hospitality shone.

1 min

World’s Most Terrifying Hotel?

🏕 Nardo and Luis, highline enthusiasts, launched OVO Patagonia after a three-year effort involving architects, engineers, and mountain experts. Four 200-square-foot pods, constructed in Buenos Aires, were transported 1,400 miles to their cliffside location. The installation included a three-stage elevator system for transferring the pods, capable of operating in 10ºF temperatures and 70 mph winds. The pods' safety system boasts two tensile structures with 9 anchor points each, tested to 35 tons, ensuring a 126× safety margin.

1 min

Why I Planted 200 Fruit Trees

🌳 The Nook philosophy emphasizes creating spaces that inspire creation, integrating nature as a fundamental element. The article advocates for planting fruit trees, suggesting an investment of $30 per sapling, highlighting the value in the experience of nurturing, the beauty of seasonal growth, and the joy of harvesting the fruit.

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