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Posts by author

Isaac French

75 posts
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  • 2 min

Why We Sold Live Oak Lake

  • Isaac French
  • 20 January 2025
🏡 Initially listed without a year of operating history and a non-specialist broker, the property was pulled from the market. In early 2023, broker David du Menil from The Intrepid Group relisted it at $7.3M. Under contract at $6.5M, the nonrefundable earnest money was set at $15,000. A buyer's funding fell through days before closing, costing nearly the amount of earnest money in attorney fees. A new $7M offer with $200,000 earnest money was nearly lost when an investor withdrew, but the sale completed after an additional six-week wait.
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  • 2 min

Design Matters More Than Ever

  • Isaac French
  • 13 January 2025
🔥 Every Saturday, a newsletter, 'Differentiated Design' by Hans Lorei, is read; recent California fires have impacted the content's resonance. On Tuesday, when the LA fires started, Hans was leaving the city. He reflects on the loss of homes, not just as structures, but as life and refuge. Hans, who has grown popular on Instagram, shares design insights that shape readers' perspectives, emphasizing observation, taste, and travel to better design and create.
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  • 1 min

The Remarkable Story of the Dunlap Hollow A-frame & Cave

  • Isaac French
  • 6 January 2025
🏡 Amy, a stay-at-home mom with 3 kids and Bryant, an unsatisfied engineer, bought 34 acres in Hocking Hills in 2018 for top dollar at $10,000/acre. They renovated a 1920s cottage on the property within four months at a cost of $120,000. They now rent it out to cover the mortgage, financed by a local community bank.
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  • 2 min

A Denim Adventure (and lessons from experiential retail)

  • Isaac French
  • 23 December 2024
👕 After purchasing unwashed denim jeans at imogene + willie, a customer experienced significant shrinkage post-wash, resulting in jeans 2” shorter. The store director, Liz, offered a replacement pair, demonstrating exceptional customer service. The brand emphasizes craftsmanship, core values, passionate staff, and unique physical spaces to communicate values.
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  • 1 min

My Favorite Hotel In The World

  • Isaac French
  • 16 December 2024
🏡 The Newt boasts 42 guest rooms across over 1,000 acres. With an average daily rate (ADR) of $2,000/night and an occupancy rate of 85%, annual room revenue is estimated at $26,061,000. Total gross revenue is speculated to be around $40 million USD annually. Despite this, sources suggest that the property is mainly breaking even. The Newt recently ranked #1 on the Top 50 Boutique Hotels in the World list.
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  • 1 min

This Brand Has Taste (and is going places)

  • Isaac French
  • 9 December 2024
🌳 Hinter plants 10 trees for each guest through a non-profit partnership, costing just $1/tree. The company also runs the hinter planet newsletter, and their spaces serve as showrooms for local artisans. They offer a membership with 20% off stays, exclusive merchandise, and premium content. Hinter charges management/marketing fees of 30-40%, and is planning a 15-unit landscape hotel project in Vermont.
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  • 2 min

Thanksgiving Is Here…

  • Isaac French
  • 28 November 2024
This intensity and drive has a double edge. Passion for details on the one side—impatience and frustration on the other. Like all of us, I battle this tension every day.…
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  • 2 min

The Future of Hospitality: Commodity vs Experiential

  • Isaac French
  • 18 November 2024
This week, I found myself talking with an Airbnb arbitrage operator—let’s call him Gary. Great guy, but his approach to hospitality is a world apart from mine. We debated the…
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  • 1 min

Experiential Hospitality at Its Finest: The Lost Kitchen

  • Isaac French
  • 11 November 2024
Absolutely brilliant!! (how many other hospitality businesses could do some version of this?!) This simple, old-fashioned system did more than solve logistics—it became part of the experience, adding a layer…
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  • 1 min

Living Out Hospitality: Lessons from a $250M Entrepreneur

  • Isaac French
  • 4 November 2024
“Build it, [I’ll add: share it], and they’ll come!” After a fun (but exhausting) 24 hours in Deary, I flew down to Boise, and Nathan invited me over. I arrived…
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