Isaac French

1 min

This Brand Has Taste (and is going places)

Everything feels deeply personal. For every guest, hinter plants 10 trees through a non-profit partnership ($1/tree). Genius marketing, for just $10/stay. They’ve started writing and curating the hinter planet, a…

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2 min

Thanksgiving Is Here…

This intensity and drive has a double edge. Passion for details on the one side—impatience and frustration on the other. Like all of us, I battle this tension every day.…

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2 min

The Future of Hospitality: Commodity vs Experiential

This week, I found myself talking with an Airbnb arbitrage operator—let’s call him Gary. Great guy, but his approach to hospitality is a world apart from mine. We debated the…

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1 min

Experiential Hospitality at Its Finest: The Lost Kitchen

Absolutely brilliant!! (how many other hospitality businesses could do some version of this?!) This simple, old-fashioned system did more than solve logistics—it became part of the experience, adding a layer…

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1 min

Living Out Hospitality: Lessons from a $250M Entrepreneur

“Build it, [I’ll add: share it], and they’ll come!” After a fun (but exhausting) 24 hours in Deary, I flew down to Boise, and Nathan invited me over. I arrived…

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1 min

How To Build a World-Class Brand with Just 2 Cabins

Note: from what guests share with them, there’s clearly a huge opportunity for more nature-immersive retreats that are accessible. Hardly any exist, anywhere, meaning they typically have to find traditional…

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1 min

The Experiential Revolution in Travel and Hospitality

Over the past decade or so, the hospitality industry has seen remarkable changes. A shift is happening, driven by a new generation of travelers seeking more than a place to…

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1 min

Deep-Diving Swimming Pools

Just like any aspect of experiential hospitality, the success of your pool area hinges on meticulous attention to detail. Everything, from landscaping to furniture, should enhance the guest experience and…

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1 min

For The Love of Orchards

When I shared the thread, dozens of folks chimed in with ideas: Outdoor orchard weddings U-pick experiences Camping Cider, jams, jellies, dried fruit Tours & workshops: preserving fruit, pruning, orchard…

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4 min

How to Build a Brand that Guests (and Investors) Love

Brand is a topic that keeps surfacing in so many conversations I’ve had. Seems like everyone in the unique stays space is beginning to appreciate the value of a truly…

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This Brand Has Taste (and is going places)

Thanksgiving Is Here…

The Future of Hospitality: Commodity vs Experiential

Experiential Hospitality at Its Finest: The Lost Kitchen

Living Out Hospitality: Lessons from a $250M Entrepreneur

How To Build a World-Class Brand with Just 2 Cabins

The Experiential Revolution in Travel and Hospitality

Deep-Diving Swimming Pools

For The Love of Orchards

How to Build a Brand that Guests (and Investors) Love

LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence

Cendyn brings hotel direct rates into AI search platforms

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

Monthly summary of the hotel openings map: December 2025

CoStar Reports Mixed U.S. Hotel Industry Performance Results in November

Small Luxury Hotels of the World Details Growth Throughout 2025

Taj Debuts in Cairo; Signs a 300 Key Hotel

Rosewood London put up for sale

LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence

Cendyn brings hotel direct rates into AI search platforms

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

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