Jacqueline N.

💻 Independent hotels risk obsolescence in an AI-driven marketplace if they fail to adapt to AI agents influencing how travelers discover and book hotels. AI prioritizes relevance and data quality over ad budgets. Hotels need to integrate AI to maintain visibility, focusing on structured data, transparent guest feedback, and machine-readable guest history. Actions include AI-optimized data, reputation management, and personalized strategies to align with AI recommendations. The shift is not a trend but a permanent evolution in hotel discovery and booking.