Jan Mazur

💻 ÖHV Congress 2026 in Linz highlighted the Austrian hospitality sector's tech-driven transformation. Despite AI's promise, operational complexity persists with bureaucracy as a major hurdle. Many hoteliers face rising costs and tech budget constraints, while AI's real value remains questioned. Austrian hospitality shifts focus from expansion to resilience, emphasizing pragmatic action amid regulatory challenges. Local trends diverge from global norms, with smaller hotel sizes and complex regulations influencing strategy. The industry seeks practical tech solutions and reduced bureaucracy for sustainable growth.