Post-Stay Engagement: The Most Untapped Opportunity in Hospitality? (Katharine Ames, The Indigo Road Hospitality Group)
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Katharine Ames, Chief Marketing Officer at Indigo Road Hospitality Group, on Aug. 16, 2024, discusses the untapped potential of post-stay engagement in hospitality. She compares the industry's practices to the retail sector's follow-up strategies and emphasizes the value of creating genuine guest affinity beyond traditional rewards programs. Indigo Road Hospitality Group engages past guests through personalized phone calls and social media to foster a return relationship.
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