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LODGING Staff

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Choice Hotels International Reports Q4 and Full-Year 2025 Results

📈 Choice Hotels International, Inc., based in North Bethesda, Maryland, reported $369.9 million net income for 2025, and $63.7 million in Q4 2025. Adjusted EBITDA reached $625.6 million for the year. Hotel openings grew 14% globally, with international rooms increasing 12.5%. U.S. extended-stay net rooms rose 11.7%. A 22% growth in global franchise agreements was noted. Full-year 2026 net income expected between $265M to $275M, and adjusted EBITDA between $632M to $647M.
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Global Rescue Survey: 20 Percent of Travelers Plan More Trips With Longer Stays in 2026

🌍 2026, Lebanon, New Hampshire—Global Rescue's Winter 2026 Survey highlights evolving travel trends: 20% of travelers plan more trips with longer stays, while 11% favor longer stays but fewer trips. A notable 49% foresee no change. U.S. respondents (52%) expect trip stability, versus 40% of non-U.S. participants. Men (22%) lean towards extended trips more than women (16%). Travelers favoring longer stays seek cultural immersion, cost savings, and a less rushed experience.
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Omni Hotels & Resorts Selects Canary Technologies to Enhance Guest Engagement at Its Properties

📱 SAN FRANCISCO, February 2026—Omni Hotels & Resorts, with 50+ locations across the U.S., partners with Canary Technologies to enhance guest experiences. By implementing Canary’s Guest Experience Platform, Omni aims for seamless, personalized stays utilizing features like AI Guest Messaging in 100+ languages via SMS and WhatsApp and a Digital Compendium for hotel info. This initiative ensures real-time communication, reducing service delays and allowing staff to focus on direct interactions.
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Highline Hospitality Partners Announces Acquisition of Pittsburgh Marriott North

🏨 Highline Hospitality Partners (HHP) acquired the Pittsburgh Marriott North hotel, marking their 17th hotel acquisition and first in Pennsylvania. Located in the Cranberry submarket, 20 miles north of Pittsburgh, the 298-room hotel features 12,000 sq. ft. of meeting space. Avion Hospitality will manage the property. Originally built in 2003, the hotel will undergo targeted renovations. The acquisition aims to leverage the hotel's strategic location and stable demand.
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Sencie Launches and Announces Collaboration With The Bower Coronado

🛌 Sencie launched in Irvine, California, introducing an integrated approach to sleep and wellbeing for luxury hotels. Its "WellSense" framework weaves sensory experiences into guest rooms. The Bower Coronado, Sencie's first partner, will debut the Sleep Ritual Tray, featuring a Moonbeam pillow mist, Mulberry silk eye mask, phone sleep pouch, and guided ritual cards. The tray enhances relaxation through scent, touch, light, and sound, providing a personalized rest experience.
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BirchStreet Launches AI-Powered Smart AP Solution

💸 BirchStreet Systems, in Las Vegas, Nevada, launched BirchStreet Smart AP in February 2026. This AI-powered solution automates the accounts payable process, enhancing efficiency and accuracy. It features touchless invoicing, three-way match automation, and BirchStreet SmartPay, reducing manual workload and errors while improving fraud prevention. Valerie Layman, BirchStreet’s CPO, highlights its transformative impact on the hospitality industry, allowing teams to move from transactional tasks to strategic operations.
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Los Angeles Business Coalition Submits Signatures to Qualify Repeal of $742 Million Gross Receipts Tax

💰 Los Angeles, February 2026: Business and hospitality leaders submitted over 79,300 signatures to repeal the Business Gross Receipts Tax on the November 2026 ballot. This initiative aims to support small businesses affected by the tax, which has increased costs and pushed away employers. Los Angeles is one of three Californian cities with this tax. Key voices include Nella McOsker from the Central City Association and Stuart Waldman from the Valley Industry & Commerce Association.
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U.S. Hotel Forecast Projects RevPAR Increase During 2026 FIFA World Cup

⚽ U.S. hotel RevPAR is projected to rise by 1.7% during the World Cup months, boosting overall growth in 2026 to 0.6% after a 0.3% decline in 2025. Host cities will see a 3.8% annual RevPAR gain, with 12.7% in June/July, compared to 11.9% in 1994. ADR is expected to increase by 1.6%. The forecast accounts for weaker international travel and anticipates occupancy growth from June 12 to July 4, 2026.
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Hilton Irvine/Orange County Airport Debuts Trellis & Tide Kitchen & Bar

🍳 Hilton Irvine/Orange County Airport rebranded its restaurant to Trellis & Tide Kitchen & Bar. Led by Executive Chef Leonel De Leon, the restaurant emphasizes locally sourced ingredients, reflecting Southern Californian flavors. The menu includes breakfast items like stone-ground oats and chilaquiles, and lunch/dinner options such as burrata flatbread and 12-ounce prime hanger steak. Guests can enjoy local beers and wines at the bar, which connects to the courtyard lounge and pool area.
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OUTRIGGER Waikiki Paradise Joins Global Hotel Alliance’s GHA DISCOVERY Program

🏖️ HONOLULU—In 2025, the OUTRIGGER Waikiki Paradise Hotel joined the GHA DISCOVERY loyalty program, integrating OUTRIGGER's global portfolio into the alliance. Located on Princess Ka‘iulani’s former ʻĀinahau estate, the 443-room hotel boosts demand from sports teams and conferences. The program led by Paradise Originals offers Art + Flea markets and dining at Appetito Craft Pizza & Wine Bar. GHA DISCOVERY supports 45 hotel brands, enhancing loyalty revenue and brand identity.
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