LODGING Staff - 10 Minutes News for Hoteliers - Page 24

BWH Hotels Launches New Global Upscale & Luxury Sales Division to Drive Commercial Growth in Key Markets

📍 BWH Hotels announced the launch of its Upscale & Luxury Worldwide Sales division in Phoenix, Arizona. With the global business travel market projected to exceed $2 trillion, BWH aims to drive commercial growth for its upscale and luxury properties. The division will employ nine sales leaders covering the U.S., Canada, and Europe, focusing on high-yield sectors like finance and healthcare. This initiative seeks to streamline corporate travel integration and capitalize on the rise of 'bleisure' travel.

2 min

Grevon Launches Kore Connectivity Layer with AI-Driven Booking and Voice Agents for Hotels, Reducing OTA Reliance

📈 Grevon launched a connectivity layer, Grevon Kore, in San Diego, California, using Model Context Protocol (MCP) backed by OpenAI, Anthropic, Google, and Microsoft. Grevon Kore supports Pulse, Echo, and Ops products, allowing hotels to integrate features like a booking agent in two minutes. Pulse and Echo streamline reservation processes and reduce OTA dependency. Initial rollouts start this month for various properties. CEO Tom Buttigieg emphasizes AI's role in enhancing direct booking experiences.

RoomPriceGenie Launches Price Explanations to Enhance Hoteliers' Understanding of Market-Driven Rate Recommendations

💸 June 2026, Steinhausen, Switzerland: RoomPriceGenie launched price explanations to enhance pricing transparency for hoteliers by elucidating market conditions, demand signals, and property settings. This tool aids hoteliers in understanding the rationale behind rate recommendations and the impact of pricing rules. CEO Chas Scarantino emphasized its role in boosting confidence and expertise in revenue management, aligning RMS settings with performance outcomes, and transforming pricing decisions into learning opportunities.

Design Hotels Expands Portfolio with 16 Palisociety Properties Across Nine U.S. Destinations, Adding Over 1,000 Keys

🏨 Design Hotels partners with Palisociety to expand its portfolio with 16 hotels across 9 U.S. locations, totaling over 1,000 keys. The hotels include Palihouse West Hollywood (95 keys) and ARRIVE Albuquerque (137 keys). As part of Marriott International, Design Hotels is set to surpass 100 hotels in the Americas by 2025. This collaboration allows Palisociety to access Design Hotels' services and Marriott Bonvoy. Avi Brosh and Kirsten Leigh Pratt lead Palisociety with a focus on design and cultural relevance.

1 min

Hotel Equities Announces Conversion of Grand Rapids Hotel to Ascend Collection, Completion Targeted for 2026

🏨 Hotel Equities is converting a Grand Rapids, Michigan hotel to The Gerald under Ascend Collection by Choice Hotels, with renovations ending in late 2026. Owned by Legendary Capital, this hotel will feature updated interiors inspired by the city’s furniture legacy. Located near the Gerald R. Ford Presidential Museum and local attractions, The Gerald is part of Hotel Equities' expanding Ascend Collection, including recent conversions in Washington, DC, and near Walt Disney World.

2 min

Cendyn Launches Wayfinder Platform to Enhance Hotel AI Visibility and Content Accuracy

🌐 Cendyn has launched Wayfinder, a GEO analytics and LLM monitoring platform, in Austin, Texas, to help hoteliers maintain visibility across AI models like ChatGPT and Perplexity. Wayfinder detects content drift and analyzes hotel web content, enhancing search visibility with a GEO health score. It assists in direct website performance and competitor analysis. Kevin Duncan and Nicki Graham of Cendyn emphasize the importance of AI accuracy and brand control for market visibility and revenue protection.

3 min

LG Electronics Debuts Pro:Centric Cloud in U.S. for Enhanced Hotel TV Management and Guest Engagement

📶 LG Electronics USA launched the LG Pro:Centric Cloud, a hospitality TV content management solution, in San Antonio, Texas. This cloud-native solution, announced at HITEC, allows hotels to manage in-room display content remotely without physical servers. It reduces infrastructure complexity, offers a scalable, OPEX-based expense model, and supports third-party integrations. Features include customized content, streaming services, and real-time monitoring, enhancing guest engagement and operational efficiency.

1 min

Davidson Hospitality Group Launches Inaugural GM Council to Enhance Corporate Initiatives and Inclusivity

📍 Atlanta, Georgia—Davidson Hospitality Group launched its first General Manager (GM) Council in 2026, aimed at fostering inclusivity in corporate initiatives. The Council includes 11 leaders from various hotels, such as Andy Seal from The Westin Indianapolis and Francesca Ramirez from Hilton Gaslamp San Diego Quarter. Jason Reader emphasized the Council's role in representing hotels and resorts to create value for owners. Niels Vuijsters highlighted the collaborative nature of the Council.

2 min

Marriott International Launches Beta of Ask Bonvoy AI for Natural Language Travel Planning Across 10,000 Properties

🛫 In June 2026, Marriott International launched Ask Bonvoy in Bethesda, Maryland. This AI-driven, natural language search tool helps travelers explore Marriott's 10,000 properties across 146 countries. Initially in U.S. English, it's available on Marriott.com and mobile apps for select Bonvoy members. The tool, enhancing travel planning ease and personalization, will have a full global release later this year. It allows users to search using conversational language for tailored travel experiences.

2 min

Oracle Unveils AI-Powered OPERA Cloud Assistant to Streamline Hotel Operations Across 2,100 Wyndham Properties

💻 Oracle announced the Oracle OPERA Cloud Assistant, AI-powered features for OPERA Cloud used by over 2,100 Wyndham properties. These tools automate room assignments, generate rate descriptions, and support global operations in 230 countries. The AI capabilities streamline operations and improve guest experiences by personalizing services, optimizing revenues, and facilitating multilingual communication, enhancing productivity without disrupting workflows per Scott Strickland of Wyndham and Laura Calin of Oracle.

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