Marriott to Launch Series by Marriott in Europe with 11 Hotel Projects in Italy and UK
📍 Marriott International plans to introduce Series by Marriott in Europe, signing 11 projects across Italy and the UK with Amapa Group and Splendid Hospitality Group. Announced globally in May 2025, this brand spans midscale to upscale segments. Amapa rebrands 5 properties and develops a new one in Italy. Splendid adds 5 UK properties. Marriott’s Bonvoy program has nearly 271 million members. Amapa operates 21 hotels in Italy, and Splendid has 24 hotels with over 2,500 rooms.
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