Survey by American Hotel & Lodging Association Reveals 56% of Americans Plan Summer Travel Despite Higher Costs
🛫 WASHINGTON, D.C.—The American Hotel & Lodging Association survey reveals 57% of Americans find travel costs higher than last year, yet 56% still plan summer trips. Despite price hikes, 69% value vacations, opting for closer destinations and budget-friendly travel modes. Travelers cut shopping (43%), dining (39%), and entertainment (26%) first, preferring hotels with perks. AHLA's Rosanna Maietta states vacations remain a priority, with travelers favoring road trips and hotels offering complimentary amenities to enhance experiences.
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