Maciej Czajka

🏨 In the UK hospitality market of 2023, leisure travellers dominate, with increased demand for family-friendly and adventure holidays. Business travel contributed £3.17 billion from 6.4 million visits for work purposes, with 42% of UK travellers blending leisure into business trips. Personalisation and technology, such as AI and chatbots, are pivotal for engagement. Upselling strategies include tailored experiences for various traveller types, such as room upgrades, localised recommendations, and personalised digital communication. Eco-friendly options and unique local experiences cater to sustainable travellers, a growing segment due to environmental awareness.