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Maciej Czajka

57 posts
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  • 5 min

Is TRevPAR the key hotel metric in 2025?

🏨 In 2025, hotels prioritize TRevPAR (Total Revenue Per Available Room) over traditional KPIs like RevPAR and ADR, recognizing the need to measure all revenue streams, including room, food and beverage, spa, events, and ancillary services. TRevPAR offers a comprehensive view of hotel profitability by including non-room revenue, which is crucial as guest spending patterns shift towards experiences beyond accommodations. A formula example shows TRevPAR calculated as €500,000 of total revenue divided by 200 available rooms, resulting in €2,500 TRevPAR. Strategies for improving TRevPAR include enhancing F&B revenue, maximizing ancillary services, leveraging data for personalization, optimizing distribution channels, and merging revenue with marketing strategies.
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Hotel Marketing in 2025: The Complete Guide to Growing as a Hotelier

🏨 Hotel marketing is crucial for attracting travelers and optimizing hotel success. Key strategies include managing multiple channels to increase revenue and promote business. Marketing channels consist of hotel websites, Online Travel Agencies (OTAs), Global Distribution Systems (GDS), direct phone bookings, and metasearch sites. Digital marketing dominates, with over 75% of travelers using search engines to find hotels, necessitating strong Search Engine Optimization (SEO) to enhance visibility. Mobile bookings are trending, with 85% of people using smartphones for hotel research, making mobile-friendly websites imperative. Email marketing can be cost-effective, especially when targeting repeat guests, as acquiring new customers is 5 to 8 times more expensive. Social media's influence is significant, with 52% inspired to travel by friends' pictures, and platforms like Facebook and Instagram are key for engagement. SMS marketing boasts a 98% open rate within 90 seconds, making it an effective communication tool. For SEO, appearing on the first page of Google is crucial as it captures 90% of all traffic.
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  • 5 min

Simple steps to calculate and boost your hotel occupancy rate

🏨 Hotel occupancy rate is a percentage measure of used rooms versus available rooms. In England, 2024 showed higher rates than 2023, with July peaking at 85%. Scotland's average hotel occupancy in 2023 was 65%, with guesthouses and B&Bs at 77%, and self-catering at 43%. AI helps predict booking trends and tailor offers, boosting occupancy rates and revenue without extra work. HiJiffy increased direct online bookings for Gran Bilbao and Ciudad de Burgos hotels from 15% to 25%, with 5% via chatbot; Élysée Val d’Europe boosted bookings by 3.5 times during a promotion.
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Perfect hotel welcome messages for a memorable first impression

🏨 Kabannas Hotels automates 92% of guest questions, Lake District Hotels reduces calls by 70%, Hotel Sacher achieves 96% automation rate, Sweet Accommodations increases online check-ins by 30%, and Macdonald Hotels & Resorts automates 100% of online communication, raising guest satisfaction over 80%. HiJiffy's AI-driven welcome messages enhance operational efficiency, guest satisfaction, and revenue opportunities through personalised, brand-consistent experiences from booking to arrival.
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Perfect hotel welcome messages for a memorable first impression

🏨 Kabannas Hotels automated 92% of guest questions, leading to enhanced in-person interactions. Staff shortages and evolving guest expectations in the hospitality industry are being addressed by automation, such as HiJiffy's tools, which save hotel employees time by handling routine communications. Consistency in messaging with conversational AI upholds brand identity, while welcome messages offer upsell opportunities for room upgrades and additional services. Proactive satisfaction surveys during a guest’s stay help address concerns early. Lake District Hotels saw a 70% reduction in calls through automated pre-arrival messages. Hotel Sacher achieved a 96% automation rate, Sweet Accommodations saw a 30% increase in online check-ins, and Macdonald Hotels & Resorts automated all guest communication online, with satisfaction scores over 80%. HiJiffy's Guest Communications Hub provides hotels with efficient, personalized messaging to improve guest satisfaction and staff focus.
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  • 6 min

Improving hotel online reputation: Key metrics, challenges, and practical strategies

📣 95% of travelers prioritize online reviews over ads, impacting hotel bookings. Reviews on TripAdvisor, Google, and social media significantly influence Customer Satisfaction (CSAT) scores and Net Promoter Scores (NPS). Effective reputation management involves monitoring and responding to reviews across various platforms like TripAdvisor, Booking.com, Yelp, and Expedia. Hotels can improve their online standing by actively managing reviews, understanding guest sentiment, and maintaining communication that reflects well on the hotel. HiJiffy offers tools like a centralized communication console, AI-powered Booking Assistant, and AI Virtual Concierge to streamline this process and enhance guest experiences.
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