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Booking.com and Expedia Spend Nearly $4 Billion on Marketing in Q1 Amid Shifts in AI-Driven Booking Choices

📱 Booking.com spent $2.1 billion on marketing in Q1, a 16% increase from last year. Expedia and Booking.com together spent nearly $4 billion in a single quarter. Although AI tools like ChatGPT, Claude, and Gemini reduce options from 150 hotels to 5 instantly, guests still use Google, maps, and booking channels. The focus has shifted from choosing hotels to choosing booking platforms, with the battle for bookings intensifying rather than disappearing.
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Feed People Well: Honest Greens

Honest Greens completed their first Food Made Good Standard with an impressive two-star result. Since their highest score was in the feed people well section, we were eager to speak to founder Christopher Fuchs to learn how they’ve re-envisioned fast-casual dining with healthy, nourishing foods prepared by real chefs. The post Feed People Well: Honest Greens appeared first on Saladplate.
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Spring menus pop with flavor

Taste Tracker: Starbucks, Wingstop, White Castle, Shake Shack, Applebee’s, Tropical Smoothie Café, Peet’s, HTeaO, Lazy Dog and Juice It Up headline restaurant menu news and trends. The post Spring menus pop with flavor appeared first on Saladplate.
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Unsold Hotel Rooms Represent Lost Revenue Opportunities, Highlighting Importance of Strategic Pricing and Demand Management

🛌 In the hospitality industry, each unsold hotel room becomes a lost opportunity for revenue after midnight. The challenge is to balance pricing, demand, market conditions, and guest expectations. The goal: sell the right room to the right guest at the right price at the right time. A filled room can boost restaurant sales, meetings, and loyalty, while an empty one generates none. With over 15 years of experience, the focus is on creating opportunities beyond just room revenue.
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