Only 17% of Hotel F&B Revenue Comes from In-House Guests, Highlighting Need for Local Focus
🍴 Across 12 European hotels, only 17% of F&B revenue comes from in-house guests, meaning 83% of potential revenue slips away to local competitors. A study by the American Hotel & Lodging Association reveals that 65% of hotel guests choose accommodations based on local dining options, not in-house offerings. To capture this market, hotels should design F&B options appealing to the neighborhood, ensuring locals choose and recommend them. The key challenge lies in committing confidently to meaningful concepts.
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