Travelers pay more to cancel: 58% choose free cancellation over a lower price
Booking anxiety shapes how travelers shop, Phocuswright finds. One in three U.S. travelers feels extremely or very anxious about booking international trips, compared with 7% in Germany. Anxiety peaks at checkout, and one in five U.S. travelers has abandoned a booking before payment. Travelers in every market reject nonrefundable options, though the U.S. and Europe prefer free cancellation while China and Malaysia favor low-cost refund protection add-ons. A full refund ranks first or ties for first in all 10 markets.
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