Influence Society and INÜI Collection are hosting an intimate event focused on AI, new sales and marketing strategies, and transformations in the hotel experience.
PARIS, September 1, 2026 – Influence Society, a leading digital marketing agency serving high-end hospitality brands, will host a new SOCIETIES event on September 28, 2026, at Château de Bonmont in the Geneva region, in exclusive collaboration with Estelle Bernière, founder of INÜI Collection. Under the theme “AI and the Art of Hospitality: How the Industry of Smiles Is Transforming,” this event will bring together key players in the Swiss hospitality industry to examine how artificial intelligence, data, and new sales and marketing approaches are now influencing hotels’ visibility, customer relationships, and business performance.
Scheduled from 10:00 a.m. to 2:00 p.m., with lunch included, this edition will follow the spirit that characterizes SOCIETIES events: a deliberately intimate format designed to foster peer-to-peer exchanges rather than a series of presentations. Participants will explore case studies and approaches tailored to the Swiss hotel market, particularly regarding brand visibility in new search environments, data-driven marketing, and digital experiences that accompany guests throughout their journey.
“Hospitality remains, above all, a people-centered industry, but the ways in which travelers discover, choose, and interact with hotels are evolving rapidly. This event will allow Swiss hospitality professionals to discuss concrete applications of AI and digital technology, while preserving what makes our industry valuable: the quality of the guest experience and the relationship with the guest,” says Estelle Bernière, founder of INÜI Collection.
Since its inception, SOCIETIES has prioritized intimate discussions in venues chosen for their unique character and ability to foster meaningful exchanges. Past events have been held in Paris, Miami, New York, Cancún, Mauritius, and Annecy. While the format varies depending on the destination, it maintains the same core approach: combining strategic topics, an exceptional setting, and professional networking.
The choice of Le Château de Bonmont fits naturally into this philosophy. SOCIETIES Geneva will bring together professionals from the Swiss hospitality industry, including sales and marketing directors, general managers, and owners. The number of participants is intentionally limited to encourage the sharing of experiences around challenges that hotels face directly.
“AI is already beginning to transform the way travelers search for hotels and how hotel brands emerge in digital environments. For hoteliers, the challenge is not to adopt AI for AI’s sake, but to understand how to integrate it with data, marketing, and improved customer journeys to generate measurable results. SOCIETIES Geneva aims to provide concrete examples, real-world insights, and directly applicable strategies,” adds Sébastien Félix, founder of Influence Society.
The Geneva event will explore how hotels can prepare their brands for AI-assisted search, use their marketing data more effectively, and design digital experiences aligned with travelers’ new discovery and booking habits. The goal is to enable participants to leave with a better understanding of the ongoing transformations and their implications for their establishments.
Attendance at SOCIETIES Geneva at Le Château de Bonmont is free, but registration is required and subject to availability. Registration is open until September 24, 2026.
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Event Details
SOCIETIES Geneva: Le Château de Bonmont
September 28, 2026
10:00 a.m. – 2:00 p.m.
Le Château de Bonmont, Geneva Area
Lunch included
Complimentary attendance; registration required
Registration closes September 24, 2026
About Influence Society
Influence Society is a creative agency at the intersection of marketing, technology, and hospitality. Helping extraordinary establishments craft compelling brand narratives, blending aesthetics with cutting-edge digital strategies. Through visionary storytelling, innovative marketing, and deep industry expertise, the agency enables hospitality professionals to stay ahead in an ever-evolving landscape. For more information about Influence Society, visit www.influence-society.com.
About INÜI Collection
Based in Geneva, INÜI Collection is a creative agency specializing in high-end corporate events, venue finding, and hospitality marketing consulting. Through an exclusive network of exceptional venues in Switzerland and across Europe, it helps discerning companies bring their most ambitious projects to life. Visit us at www.inuicollection.com.
