20% of ChatGPT Queries Have Direct Commercial Intent, Says OpenAI at Cannes Lions Festival
📱 OpenAI’s ad chief Dave Dugan revealed at Cannes that 20% of ChatGPT queries have “direct commercial intent.” This highlights the chatbot's potential for advertisers. OpenAI, which launched its ad business in February, now focuses on cost-per-click ads. Effective campaigns span travel, retail, health and beauty, and financial services. OpenAI, represented by Dugan and chief revenue officer Denise Dresser, continues to expand its advertising strategies at the Cannes Lions festival.
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