Wyndham Increases Full-Year Revenue Per Available Room Outlook, Highlights AI Tools for Enhancing Hotel Franchisee Profitability
🛌 Wyndham revised its full-year outlook for revenue per available room upward on Thursday. CEO Geoff Ballotti highlighted AI's role in enhancing hotel franchise profitability by boosting ancillary revenue and reducing costs. Many budget and mid-market hotel owners are still striving to regain previous margin levels as room rate pricing lags behind inflation. AI tools are crucial in counteracting rising labor, brand fee, and distribution costs.
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