📈 Accor pivoted towards franchising to drive growth, now making up 80% of their premium, midscale, and economy division deals. In February, Leire Leoz became Global Chief Franchise Officer. The strategy focuses on performance, brand integrity, and simplification. Accor’s largest franchised hotel, Treasure Island, Las Vegas, has 2,884 rooms. The Middle East and Africa present strong franchise opportunities. Accor's diverse expansion includes Sofitel Fiji and Mövenpick Pera Istanbul, emphasizing owner satisfaction and repeat investment.

🏠 Last week at the Skift Global Forum, Airbnb's Brian Chesky discussed loosening Airbnb’s original restrictions, considering listings like Hiltons and Marriotts. AI helps tailor user preferences, ensuring Airbnb remains unique. Chesky mentioned Airbnb's ventures into car rentals, groceries, and future flights, diverging from traditional OTAs. He highlighted the significance of the Airbnb community as a movement. Meanwhile, Uber CEO Dara Khosrowshahi shared insights on the challenge of terminating product lines.