📈 Google acquired Spirit Airlines' data for $10M to enhance its AI models. A third-party is expected to anonymize personal data before use. This unconventional purchase highlights data's value, akin to physical assets, and signifies Google's increased focus on aviation. While it aids AI training, it offers limited insights into global airline operations. Google's integration of flight search with its AI platform, Gemini, might lead to improved flight-related interactions, particularly in the low-cost U.S. sector.