AI is becoming a shopping channel as 34% of shoppers use it, Acosta Group reports
🛒 Acosta Group’s study, reported September 19, 2026, found 34% of shoppers use AI to shop, primarily to save money, compare products and save time. Half of Gen Z and millennial AI users said it influenced purchases in the past three months. Among Gen Z AI users, 55% use it in-store. However, 48% of shoppers worry about data protection, and only 22% of generative AI shoppers trust agents to make purchasing decisions.
Share