Martijn Barten

Hotel fees are the various charges guests face when staying at an accommodation business, like a hotel or resort. They can range from the basic room rate and fees for…

Robots within the hospitality industry are becoming more commonplace, with uses ranging from artificially intelligent chatbots designed to assist with the customer service process to robot assistants deployed to improve…

A hotel CRM system is a software solution designed to assist hotels with customer relationships management. It can be used to gather contact information, past customer interactions and guest preferences.…

Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various…

Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation…

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate,…

A hotel greeting describes the entire process of welcoming a new guest to a hotel. It can include reception staff personally greeting new arrivals, as well as the provision of…

Hotel classifications are used to categorize hotels, based on their size, location, quality level, services, amenities or facilities. Classifying hotels in this way can help to manage expectations and set…

Hotel costs, from a customer perspective, are the various fees and charges associated with booking and staying in accommodation. These can include initial booking costs, taxes and additional fees for…

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities.…