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Posts by author

Martijn Barten

122 posts

11 Amazing Examples of 360 Video Hotel Tours

  • Martijn Barten
  • 29 September 2025
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent…
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  • 16 min

Hotel Management: Everything You Need to Know About Managing a Hotel

  • Martijn Barten
  • 29 September 2025
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage…
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An In-Depth Look at the Hospitality Sector

  • Martijn Barten
  • 22 September 2025
What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor which underpins the entire concept involves customer satisfaction.…
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  • 12 min

What Is EBITDAR and Why Does it Matter for Hotel Profitability?

  • Martijn Barten
  • 21 September 2025
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health.…
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  • 14 min

Hotel Industry: Everything You Need to Know About Hotels

  • Martijn Barten
  • 4 September 2025
The hotel industry is one of the most important components of the wider service industry, catering to customers who require overnight accommodation. It is closely associated with the travel and…
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  • 10 min

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience

  • Martijn Barten
  • 3 September 2025
Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests,…
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  • 11 min

Hotel Guide to Creating and Managing Airbnb Listings

  • Martijn Barten
  • 19 August 2025
🏨 Airbnb's hotel listings on platforms like Airbnb are rising, with home-sharing growing from 10% to 14% of booking value. The vacation rental sector could reach $278 billion by 2035. Airbnb saw 400 million guest arrivals last year, contrasting with hotel revenue and profits remaining strong. Hotel host fees on Airbnb are generally 3–5%, compared to OTAs' 15–30%. Airbnb's algorithm favors listings with more amenities and professional photos, boosting visibility and bookings.
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  • 9 min

What is ARPA?

  • Martijn Barten
  • 18 August 2025
💵 Marriott achieved a 4.3% global RevPAR growth in 2024 by focusing on total guest profitability, assisted by its 228 million Bonvoy members. Hyatt reached 5% RevPAR growth in Q4 2024. The U.S. hotel industry's record RevPAR was $101.82, 30% of brands exceeded average growth between 2018-2023. ARPA helps optimize profits beyond room revenue, aiding strategic pricing and service packaging. Global hotel market grows from $5.72 trillion (2025) to $9 trillion (2035).
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  • 12 min

Smart Strategies for Buying Wholesale Hotel Supplies in Bulk

  • Martijn Barten
  • 13 July 2025
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels…
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  • 11 min

Airbnb China Hotel Guide Including Alternative Booking Platforms

  • Martijn Barten
  • 11 July 2025
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb…
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