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Posts by author

Martijn Barten

110 posts
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  • 4 min

What Does EBITDA Stand for?

  • Martijn Barten
  • 11 July 2025
Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be…
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  • 14 min

Travel Industry: An Overview of One of the Largest Service Industries

  • Martijn Barten
  • 8 July 2025
🛫 According to Statista, the travel and tourism market is expected to reach $1,063 billion by 2028. The global hotel and accommodation sector is projected to hit $1,453.44 billion by 2031. Virgin Galactic aims to offer commercial space flights soon. The travel industry includes sectors like transportation, accommodation, food and beverage, entertainment, and related services. Financial services, travel agents, and online travel agencies also play significant roles in supporting travelers' needs.
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  • 5 min

What Is Hotel Revenue Management?

  • Martijn Barten
  • 7 July 2025
For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing…
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  • 7 min

Revenue Management Consulting; Benefits of Hiring a Consultant

  • Martijn Barten
  • 1 July 2025
It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial…
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Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

  • Martijn Barten
  • 26 June 2025
Hotel rooms don’t sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at…
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  • 16 min

What is Revenue Management?

  • Martijn Barten
  • 11 June 2025
What is revenue management and why does it matter so much to hospitality brands? Essentially, it’s a data-driven approach to anticipating demand and adjusting pricing and distribution, in order to…
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  • 9 min

20 Revenue Management Tips for Hotels

  • Martijn Barten
  • 10 June 2025
Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In…
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  • 14 min

23 Revenue Management Strategies to Grow Your Hotel Business

  • Martijn Barten
  • 3 June 2025
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella,…
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  • 18 min

The Basics of Revenue Management Explained!

  • Martijn Barten
  • 2 June 2025
Revenue management is concerned with optimizing financial results and is especially popular in industries like hospitality, which must contend with high fixed costs and a perishable inventory. For example, hotels…
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  • 10 min

14 Pricing Strategies to Increase Your Hotel Revenue

  • Martijn Barten
  • 31 May 2025
Maximizing revenue is a top priority for hotel operators, and achieving this goal often requires the right pricing strategy at the right time. Making room rate adjustments based on demand,…
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