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Posts by author

Martijn Barten

110 posts

11 Amazing Examples of 360 Video Hotel Tours

  • Martijn Barten
  • 29 September 2025
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent…
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  • 16 min

Hotel Management: Everything You Need to Know About Managing a Hotel

  • Martijn Barten
  • 29 September 2025
If you have ever dreamed of working in the hotel management industry, you should know that this type of job comes with many exciting and even challenging opportunities. To manage…
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An In-Depth Look at the Hospitality Sector

  • Martijn Barten
  • 22 September 2025
What aspects serve to define the hospitality industry? While many will provide common answers, such as accommodations and logistics, the single factor which underpins the entire concept involves customer satisfaction.…
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  • 12 min

What Is EBITDAR and Why Does it Matter for Hotel Profitability?

  • Martijn Barten
  • 21 September 2025
EBITDAR is a financial metric that stands for earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs. It is sometimes used by hospitality businesses to assess financial health.…
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  • 14 min

Hotel Industry: Everything You Need to Know About Hotels

  • Martijn Barten
  • 4 September 2025
The hotel industry is one of the most important components of the wider service industry, catering to customers who require overnight accommodation. It is closely associated with the travel and…
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  • 10 min

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience

  • Martijn Barten
  • 3 September 2025
Hotel room service provides guests with access to food, drinks and other items, delivered directly to their door. This offers excellent convenience and is used by all kinds of guests,…
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  • 11 min

Hotel Guide to Creating and Managing Airbnb Listings

  • Martijn Barten
  • 19 August 2025
🏨 Airbnb's hotel listings on platforms like Airbnb are rising, with home-sharing growing from 10% to 14% of booking value. The vacation rental sector could reach $278 billion by 2035. Airbnb saw 400 million guest arrivals last year, contrasting with hotel revenue and profits remaining strong. Hotel host fees on Airbnb are generally 3–5%, compared to OTAs' 15–30%. Airbnb's algorithm favors listings with more amenities and professional photos, boosting visibility and bookings.
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  • 9 min

What is ARPA?

  • Martijn Barten
  • 18 August 2025
💵 Marriott achieved a 4.3% global RevPAR growth in 2024 by focusing on total guest profitability, assisted by its 228 million Bonvoy members. Hyatt reached 5% RevPAR growth in Q4 2024. The U.S. hotel industry's record RevPAR was $101.82, 30% of brands exceeded average growth between 2018-2023. ARPA helps optimize profits beyond room revenue, aiding strategic pricing and service packaging. Global hotel market grows from $5.72 trillion (2025) to $9 trillion (2035).
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  • 12 min

Smart Strategies for Buying Wholesale Hotel Supplies in Bulk

  • Martijn Barten
  • 13 July 2025
Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels…
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  • 11 min

Airbnb China Hotel Guide Including Alternative Booking Platforms

  • Martijn Barten
  • 11 July 2025
Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb…
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    PurchasePlus, Leading U.S.-Based, Australian-Founded AI-Forward Procure-To-Pay Global Hospitality Industry Platform, Marks Corporate Expansion With New Seattle Headquarters & Multiple Executive Hires
    • 11 August 2026
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    Extended Stay’s Crowded Trade Problem
    • 9 August 2026
  • Hotel Cipriani in Venice Undergoes Renovation by Peter Marino, Adding Dior Spa and Redesigned Suites
    • 11 August 2026
  • Group of ten adults in business casual clothes posing in a line outside a dark stone storefront on a sunny day.
    IHG Records 6% Revenue Increase and Plans 2,400 New Hotels in Three-Year Pipeline Amid Strong Global Demand
    • 11 August 2026
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    The visibility game just got serious for hoteliers
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  • Close-up of a person in light jeans holding a smartphone displaying the Lolly app with a balance and a QR code on screen.
    Hospitality Sector’s App Revolution is Accelerating
    • 12 August 2026
  • Man in a dark suit with a blindfold stands in a hotel lobby as another smiling man in a Yankees cap points at him playfully.
    Major Hotel Chains Integrate with AI Platforms Amid Industry Concerns About AI Impact on Direct Bookings and Costs
    • 12 August 2026
  • Sustainable Hospitality Alliance logo with a globe cradled by pink and teal hands, next to the organization name.
    World Sustainable Hospitality Alliance to Host Global Summit in Paris, December 2026, Focusing on Resilience and Sustainability
    • 12 August 2026
  • Resort poolside with tall palm trees, row of wooden lounge chairs, and orange-tinted buildings in the background.
    Marriott's 2026 Hotel Openings: 40% Conversions; Hilton Launches 25th Brand for Unbranded Hotels Expansion
    • 12 August 2026
  • Bar chart showing RevPAR YoY growth by region (orange = Australia, navy = Southeast Asia) across three periods.
    HotStats Report Highlights APAC Hospitality Growth, with Japan Leading Investment Talks and Diverse Regional Recovery Paths
    • 11 August 2026
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    The visibility game just got serious for hoteliers

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  • SOCIETIES Magazine’s 6th Edition

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