96 – Reviews are coming back
Hotel reviews were old news, reputation was a managed thing. But maybe it is new again. How CEOs should deal with AI, Content creators rule the airwaves, Media industry evolution.…
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Posts by author
Martin Soler
43 posts
95 – Optimism in Marketing
We need to remember that marketers (and sales people) feed on optimism. How luxury is changing and the opportunity for travel. PMS tech future and is there an RMS tech…
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94 – Brand marketing for hotels, what should it be?
Nike’s brand is skidding, lessons learned from over-focusing on the ROAS and performance marketing. How could hotels learn from this? AI and Luxury good match? Hello, Two things I found…
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93 – LLMs, Deepseek, OpenAI and commodities
Which AI are you using? Are they brands like Apple vs PCs, or commodities like electricity? Plus: Starwood relaunch, Google Metasearch updates, IKEA loyalty late but great. Hello, Someone at…
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92 – Ai search results are eating the world’s organic traffic
Hubspot blog lost 75% of their organic traffic last year. AI search is eating organic traffic. What should hotels do? How media landscape is shifting. Getting more creative is cheaper…
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91 – The relationship between Revenue and Marketing
How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing. Hello, I’m trying to avoid…
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90 – Marketers should look more, think less
Some words on how marketers can find “big ideas”. AI in travel, will the dam break in 2025? Google again being dominant in ads. And more articles. Hello, Work is…
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89 – Clarifying the Hotel Brand Ecosystem
So the Hotel Brand Pyramid sparked a bunch of debates and disagreements. It is time to remedy that, and I’m welcoming your feedback to make it better. Happy 2025! Hello,…
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So what is a hotel brand really?
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories. —But, wait a…
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Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024
Booking and Google dominated the news cycle in hotels. And AI was of course a big topic. But that wasn’t all, following trends was the usual winner and Direct Bookings…
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