Martin Soler

It might be that getting an MCP for hotels is actually a big deal. But who will make it and who will keep it maintained? Linkedin and Humans, Why hotel…

What duopoly? Seriously hotel distribution isn’t a duopoly at all – according to these numbers there isn’t a duopoly at all. Booking is very very much alone as the main…

How are PMS’ going to react to AI? The ads are coming, to GPT and to Google. Art, AI and everyone going bananas. Hello, For all the American readers, Happy…

The new AI search for travel by Google turns the industry upside down? More on Marriott/Sonder breakup. Clouds go down. Lobbies as pop-up retail. Hello, The travel search industry is…

Surround yourself with great people, ok but how? The Marriott/Sonder breakdown. Talent, tech and hotels. Unboring design by Quartr. Hello, This week was undoubtedly the Marriott/Sonder breakup week. It is…

What is a brand name really? Cults vs Brands. Big events marketing. Atlas browser vs Chrome. Hello, I don’t think I have ever taken on a marketing project without some…

How will marketing adapt to the unlimited content dillemma? The price of boring. Luxury brands and visual identity. AI to test your ads. Hello, There’s a big shift underway on…

My start in the hotel industry the Paypal mafia of hotel marketing, how similar IA is to then. Luxury hotels. The 4 horsemen of AI implementation. Retail media future. And…

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