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Posts by author

Martin Soler

86 posts
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  • 6 min

135 – Understanding MCP for hotels

  • Martin Soler
  • 11 December 2025
It might be that getting an MCP for hotels is actually a big deal. But who will make it and who will keep it maintained? Linkedin and Humans, Why hotel…
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  • 1 min

What duopoly? Seriously hotel distribution isn't a duopoly at all – according to these numbers there isn't a duopoly at all. Booking is very very much alone as the main leader of OTAs. I don't want… | Martin Soler | 12 comments

  • Martin Soler
  • 2 December 2025
What duopoly? Seriously hotel distribution isn’t a duopoly at all – according to these numbers there isn’t a duopoly at all. Booking is very very much alone as the main…
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  • 7 min

133 – AI and the PMS wars

  • Martin Soler
  • 27 November 2025
How are PMS’ going to react to AI? The ads are coming, to GPT and to Google. Art, AI and everyone going bananas. Hello, For all the American readers, Happy…
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  • 6 min

132 – Googles AI agents in travel, nice

  • Martin Soler
  • 20 November 2025
The new AI search for travel by Google turns the industry upside down? More on Marriott/Sonder breakup. Clouds go down. Lobbies as pop-up retail. Hello, The travel search industry is…
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  • 7 min

131 – What does “Great People” mean

  • Martin Soler
  • 13 November 2025
Surround yourself with great people, ok but how? The Marriott/Sonder breakdown. Talent, tech and hotels. Unboring design by Quartr. Hello, This week was undoubtedly the Marriott/Sonder breakup week. It is…
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  • 6 min

130 – Stop over-thinking your brand name

  • Martin Soler
  • 6 November 2025
What is a brand name really? Cults vs Brands. Big events marketing. Atlas browser vs Chrome. Hello, I don’t think I have ever taken on a marketing project without some…
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  • 5 min

129 – Unlimited content and marketing

  • Martin Soler
  • 30 October 2025
How will marketing adapt to the unlimited content dillemma? The price of boring. Luxury brands and visual identity. AI to test your ads. Hello, There’s a big shift underway on…
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  • 6 min

128 – The paypal mafia of hotel marketing

  • Martin Soler
  • 23 October 2025
My start in the hotel industry the Paypal mafia of hotel marketing, how similar IA is to then. Luxury hotels. The 4 horsemen of AI implementation. Retail media future. And…
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  • 5 min

Simplifying Revenue Management for a Complex World, CEO Interview

  • Martin Soler
  • 21 October 2025
This article was written by LodgIQ site. Click here to read the original article At LodgIQ, our mission has always been simple: to make advanced revenue management accessible, intuitive, and…
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  • 6 min

127 – Luxury industry and economic certainty

  • Martin Soler
  • 16 October 2025
Growth in luxury or shrinking luxury market and why. OpenAI says websites are dead. Dutch VAT forcing hotels to innovate again. Hello, I recently read that Luxury is dead again.…
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