122 – Is Self-service a boon?
Thoughts on how we could evolve self-service. The best GPT guide for hotels. How AI search could work. And more Hello, Just back from a very long but short trip,…
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Posts by author
Martin Soler
70 posts
121 – The Ultimate Hotel Brands of the World Infographic
The industry’s most complete look at the brands of the hotel world. Is the AI hype dying? Pragmatizing the classic “Think Small” ad. And a lot more. Hello, The hotel…
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120 – Avoiding AI slop: My rules when using AI
So much content I encounter is meaningless AI slop. I share some rules I use. How Airbnb being legislated out. We have more time, but we don’t want to wait.…
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119 – Building “AI trust” with Reviews
Reviews could be how AI verifies your website’s claims, also a lot of SEO. Investing for loyalty. Finding the useless ads. OpenAI ads coming soon? Hello, Getting the cadence back…
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118 – We need to retire Overtourism
Back from a big summer break! Overtourism is a problem – especially the word itself. What is the role of Taste? The age of brutal PR strategies. and more Hello,…
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117 – On selecting a marketing agency
Way too many Gantt charts in marketing meetings. Branding and Art. Paper systems faster than tech. ADR obsessions and brand building. Plus more Hello, Holidays are starting in Europe. Scheduling…
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116 – Tracking is dying (again)
How to deal with the slow death of attribution and tracking? Behind the scenes of citizenM’s brand sale. Toblerone instead of towels. And more Hello, I realize I talk a…
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115 – The CMO/CFO show-down
Strategies, rebrands and marketing budgets. LVMH and their marketing agency shift. Airline loyalty programs. More on the shift of search to AI. Hello, Last week I participated in a great…
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114 – Innovation starts with easy stuff and good people
Find the right people, start with the easy tasks. Tips to get started with AI and Automation. Brand-to-agent marketing. Color mandatory in brand identity? Hello, Catching up after a week…
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113 – Don’t overthink AI, get started
Where should you start with using AI – it doesn’t matter just start. Marriott becomes an ad-platform. The 95-5 rule in b2b marketing and more. Hello, Heading to HITEC for…
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