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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
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    • Mergers & Acquisitions
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Posts by author

Martin Soler

55 posts
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  • 5 min

107 – How much should B2B tech company invest in sales & marketing?

  • Martin Soler
  • 8 May 2025
The dilemma of how much is enough sales and marketing spend? If people want, I’ll find a way to share the research. More news on AI, humans as a luxury…
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  • 5 min

106 – Brand vs Performance, a scale

  • Martin Soler
  • 1 May 2025
Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo – LVMH vs Hermes. and more Hello,…
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  • 5 min

105 – OTAs prefer if you didn’t have a brand

  • Martin Soler
  • 24 April 2025
Building independence with a brand, no matter how small. Cruise industry innovates most. If AI is the new middle-man, where should OTAs go? Hello, If you know me you know…
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  • 5 min

104 – Feedback loops, tech and hospitality

  • Martin Soler
  • 17 April 2025
The GM in Pretty Woman, changes the story, why hospitality is an amazing industry. Loyalty program global growth, Ads going automatic, Fashion brands getting into hospitality + more Hello, It’s…
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  • 2 min

A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments

  • Martin Soler
  • 11 April 2025
Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI…
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  • 2 min

Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments

  • Martin Soler
  • 10 April 2025
Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…
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  • 4 min

103 – Building better hotel tech

  • Martin Soler
  • 10 April 2025
Why do hotels spend more on FF&E than tech? A framework for loyalty. CHANEL is getting into sports too. Travel agents + AI agents the likely future. Hello, AI tools…
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  • 5 min

101 – Hotel Loyalty, Brands and Companies

  • Martin Soler
  • 27 March 2025
How hotel brands an their loyalty programs fit together. Ideas, tips and thoughts on designing ads in current environment. Attribute selling is still a thing. Hello, I’ve never beed really…
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  • 5 min

100 – Preparing for AI in hotel industry

  • Martin Soler
  • 20 March 2025
Action items for AI in the hotel industry. Selling the lobby. Story telling in hotels. What makes a great hotel stack and how media is moving in the industry. Hello,…
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  • 5 min

99 – Building a brand design system

  • Martin Soler
  • 13 March 2025
Lessons for a major rebrand. The industry wants all-in-one. Sesame voice AI, impressive but. Major inspiration, true food for thought. Hello, Catching up on things. It wasn’t just ITB there…
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