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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
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    • Hotel Operations
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    • Market Trends
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Posts by author

Martin Soler

58 posts
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  • 5 min

110 – SEO: From Searching to Answering

  • Martin Soler
  • 29 May 2025
The future of SEO is to provide answers, how do we do that? LVMH is oddly more and more downstream, GDS is going strong, OpenAI and Jony Ive, Return on…
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  • 5 min

109 – AI caution and skepticism

  • Martin Soler
  • 22 May 2025
If Jobs knew he would create addiction to phones in teens, would he have pushed through? We need to look at both sides of the coin. Hotel personalization thoughts. Google…
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  • 5 min

108 – Airbnb 2025: What stood out

  • Martin Soler
  • 15 May 2025
So Airbnb released Experience (again?), but they also announced some other things which I found quite interest. Unwinding AI. Loyalty utopias. Jaguar’s re-brand failure continues. Hello, Last week I received…
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  • 5 min

107 – How much should B2B tech company invest in sales & marketing?

  • Martin Soler
  • 8 May 2025
The dilemma of how much is enough sales and marketing spend? If people want, I’ll find a way to share the research. More news on AI, humans as a luxury…
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  • 5 min

106 – Brand vs Performance, a scale

  • Martin Soler
  • 1 May 2025
Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo – LVMH vs Hermes. and more Hello,…
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  • 5 min

105 – OTAs prefer if you didn’t have a brand

  • Martin Soler
  • 24 April 2025
Building independence with a brand, no matter how small. Cruise industry innovates most. If AI is the new middle-man, where should OTAs go? Hello, If you know me you know…
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  • 5 min

104 – Feedback loops, tech and hospitality

  • Martin Soler
  • 17 April 2025
The GM in Pretty Woman, changes the story, why hospitality is an amazing industry. Loyalty program global growth, Ads going automatic, Fashion brands getting into hospitality + more Hello, It’s…
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  • 2 min

A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments

  • Martin Soler
  • 11 April 2025
Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI…
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  • 2 min

Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments

  • Martin Soler
  • 10 April 2025
Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…
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  • 4 min

103 – Building better hotel tech

  • Martin Soler
  • 10 April 2025
Why do hotels spend more on FF&E than tech? A framework for loyalty. CHANEL is getting into sports too. Travel agents + AI agents the likely future. Hello, AI tools…
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