Martin Soler

Hello , I am biased towards building brands, and it probably shows in my writing. I strongly believe that the biggest asset of a company is not their customer list,…

Hello , AI news is everywhere, there’s so much of it one could think it was written by AI. I’ve decided to make a section for that – I do…

Hello , I’m bringing back the newsletter. This is the dillema of a newsletter, it takes time to put together. So when one is busy with a lot of work…

Hello , It’s been a while, lot’s of clients and much work has been keeping me busy and that is great. But towards the end of the year I realized…

Hello , Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA…

Hello , ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel…

Hello , It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn’t really any…