Martin Soler

7 min

Tell Newsletter #63

La newsletter de Martin Soler se concentre sur l'importance de l'identité de marque dans l'industrie hôtelière, mettant en avant des ressources pour réviser les déclarations de mission et les manifestes de marque des entreprises. Elle aborde plusieurs sujets tels que les défis des politiques de prépaiement de Booking.com, la possibilité pour les hôtels d'utiliser la publicité sur Google TV et la mobilité durable avec l'enregistrement de près de 3,2 millions de nouveaux véhicules électriques en Europe en 2023. [[[POST_SCORE: +15.5]]]

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5 min

Tell Newsletter #62

Food for thought on Overtourism, McDonalds massive tech transformation, Uber’s history and evolution and hotel website friction and more. Also, I’ve moved to substack! But it’s still free for you…

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5 min

Tell Newsletter #61

Hello , I am biased towards building brands, and it probably shows in my writing. I strongly believe that the biggest asset of a company is not their customer list,…

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5 min

Tell Newsletter #60

Hello , AI news is everywhere, there’s so much of it one could think it was written by AI. I’ve decided to make a section for that – I do…

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3 min

Tell Newsletter #59

Hello , I’m bringing back the newsletter. This is the dillema of a newsletter, it takes time to put together. So when one is busy with a lot of work…

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2 min

Tell Newsletter #58

Hello , It’s been a while, lot’s of clients and much work has been keeping me busy and that is great. But towards the end of the year I realized…

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3 min

Tell Newsletter #57

Hello , Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA…

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4 min

Tell Newsletter #56

Hello , ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel…

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4 min

Tell Newsletter

Hello , It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn’t really any…

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Tell Newsletter #63

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Tell Newsletter #61

Tell Newsletter #60

Tell Newsletter #59

Tell Newsletter #58

Tell Newsletter #57

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The OTA Market, Finally Mapped

The Hotel Internet Is Controlled by a Handful of Brands

The AI Trip Planning Market 2026

Moon World Resorts has been honored on the hospitality industry’s global design stage at Gotham Hall, New York.

Dead and Buried

PriceLabs Research: 8 in 10 Hotel Guests Would Switch to a Short-Term Rental at a Similar Price

Hotels Wall Co publishes eight hotel artwork planning guides

Highlights from Dutch Design Week 2026: ‘Eindhoven isn’t a backdrop, it’s a co-curator’

Monitor your blind spots: Is AI getting your hotel right?

Shiji spent a year testing AI on its own people before offering it to a single hotel

The visibility game just got serious for hoteliers

Hotels Can Improve Revenue by Auditing Top 20 Accounts for Net Contribution and Concessions, Says Expert

91% of Hotels Use AI, Yet Only 28% Have a Company-Wide AI Strategy, Reveals 2026 Studies

Hotels Should Avoid Mass AI-Generated Content, Focus on Human-Centric, Valuable Information for Better AI Visibility

Hilton Enhances Travel Management Tools for Over 400,000 SMBs with New Booking and Oversight Features

Harry Styles' Tour Drives Melbourne and Sydney Hotel Bookings Up 30%, Room Rates Increase by 25%

Monitor your blind spots: Is AI getting your hotel right?

Shiji spent a year testing AI on its own people before offering it to a single hotel

The visibility game just got serious for hoteliers

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