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Posts by author

Martin Soler

90 posts
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  • 6 min

Tell Newsletter #64

  • Martin Soler
  • 26 June 2024
L'article discute de divers sujets, notamment l'introduction de "Revenue per Square Meter" comme nouvelle métrique dans l'industrie hôtelière, le projet de Barcelone d'interdire la location d'appartements aux touristes d'ici 2029, et l'influence des séries télévisées sur le tourisme. Il souligne aussi l'importance des sources d'inspiration personnelles et numériques pour les voyageurs, ainsi que les problèmes causés par la nouvelle législation DMA, qui nuit aux consommateurs, vendeurs, et risque de laisser l'Europe à la traîne technologiquement. L'article examine des thèmes tels que la proposition d'utiliser le "Revenue per Square Meter" dans l'hôtellerie, l'interdiction prévue des locations touristiques à Barcelone pour 2029, l'impact des séries TV sur le tourisme, et les défis de la législation DMA.
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  • 7 min

Tell Newsletter #63

  • Martin Soler
  • 19 June 2024
La newsletter de Martin Soler se concentre sur l'importance de l'identité de marque dans l'industrie hôtelière, mettant en avant des ressources pour réviser les déclarations de mission et les manifestes de marque des entreprises. Elle aborde plusieurs sujets tels que les défis des politiques de prépaiement de Booking.com, la possibilité pour les hôtels d'utiliser la publicité sur Google TV et la mobilité durable avec l'enregistrement de près de 3,2 millions de nouveaux véhicules électriques en Europe en 2023. [[[POST_SCORE: +15.5]]]
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  • 5 min

Tell Newsletter #62

  • Martin Soler
  • 11 June 2024
Food for thought on Overtourism, McDonalds massive tech transformation, Uber’s history and evolution and hotel website friction and more. Also, I’ve moved to substack! But it’s still free for you…
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  • 5 min

Tell Newsletter #61

  • Martin Soler
  • 7 June 2024
Hello , I am biased towards building brands, and it probably shows in my writing. I strongly believe that the biggest asset of a company is not their customer list,…
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  • 5 min

Tell Newsletter #60

  • Martin Soler
  • 28 May 2024
Hello , AI news is everywhere, there’s so much of it one could think it was written by AI. I’ve decided to make a section for that – I do…
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  • 3 min

Tell Newsletter #59

  • Martin Soler
  • 16 May 2024
Hello , I’m bringing back the newsletter. This is the dillema of a newsletter, it takes time to put together. So when one is busy with a lot of work…
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  • 2 min

Tell Newsletter #58

  • Martin Soler
  • 21 January 2020
Hello , It’s been a while, lot’s of clients and much work has been keeping me busy and that is great. But towards the end of the year I realized…
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  • 3 min

Tell Newsletter #57

  • Martin Soler
  • 3 April 2019
Hello , Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA…
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  • 4 min

Tell Newsletter #56

  • Martin Soler
  • 12 March 2019
Hello , ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel…
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  • 4 min

Tell Newsletter

  • Martin Soler
  • 26 February 2019
Hello , It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn’t really any…
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