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Posts by author

Martin Soler

85 posts
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  • 5 min

125 – “In the flow” or “On the Flow” comments on work

  • Martin Soler
  • 2 October 2025
What do productive teams do better than others? They ride the river. Why overtourism is actually fake news. OpenAI commerce and more. Hello, Some times I put down my thoughts…
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  • 5 min

124 – People, Talent & Culture – Hospitality’s problem

  • Martin Soler
  • 25 September 2025
What are hospitality leader’s 10 biggest problems? Robotics or automation? Memberships and loyalty? plus more. Hello, I did some research into what are the main concerns of hotel chain executives…
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  • 4 min

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

  • Martin Soler
  • 18 September 2025
When the World Cup arrives in a host city, the surge in demand is unlike any other global event. With stadiums welcoming 50,000 to 80,000 fans at a time and…
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  • 4 min

Winning the World Cup of Demand: A Revenue Management Playbook for Major Events

  • Martin Soler
  • 18 September 2025
When the World Cup arrives in a host city, the surge in demand is unlike any other global event. With stadiums welcoming 50,000 to 80,000 fans at a time and…
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  • 6 min

123 – ChatGPT, Booking and OTA Agents

  • Martin Soler
  • 18 September 2025
ChatGPT could become another ad channel for OTAs but can OTAs compete on agents? Some AI projects that actually work. Why AI fails. And Monocle. Hello, The AI hype is…
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  • 5 min

122 – Is Self-service a boon?

  • Martin Soler
  • 11 September 2025
Thoughts on how we could evolve self-service. The best GPT guide for hotels. How AI search could work. And more Hello, Just back from a very long but short trip,…
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  • 6 min

121 – The Ultimate Hotel Brands of the World Infographic

  • Martin Soler
  • 4 September 2025
The industry’s most complete look at the brands of the hotel world. Is the AI hype dying? Pragmatizing the classic “Think Small” ad. And a lot more. Hello, The hotel…
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  • 6 min

120 – Avoiding AI slop: My rules when using AI

  • Martin Soler
  • 28 August 2025
So much content I encounter is meaningless AI slop. I share some rules I use. How Airbnb being legislated out. We have more time, but we don’t want to wait.…
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  • 6 min

119 – Building “AI trust” with Reviews

  • Martin Soler
  • 21 August 2025
Reviews could be how AI verifies your website’s claims, also a lot of SEO. Investing for loyalty. Finding the useless ads. OpenAI ads coming soon? Hello, Getting the cadence back…
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  • 6 min

118 – We need to retire Overtourism

  • Martin Soler
  • 14 August 2025
Back from a big summer break! Overtourism is a problem – especially the word itself. What is the role of Taste? The age of brutal PR strategies. and more Hello,…
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