101 – Hotel Loyalty, Brands and Companies
How hotel brands an their loyalty programs fit together. Ideas, tips and thoughts on designing ads in current environment. Attribute selling is still a thing. Hello, I’ve never beed really…
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Martin Soler
58 posts
100 – Preparing for AI in hotel industry
Action items for AI in the hotel industry. Selling the lobby. Story telling in hotels. What makes a great hotel stack and how media is moving in the industry. Hello,…
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99 – Building a brand design system
Lessons for a major rebrand. The industry wants all-in-one. Sesame voice AI, impressive but. Major inspiration, true food for thought. Hello, Catching up on things. It wasn’t just ITB there…
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98 – Focus meetings are brutal
How to turn any meeting into a blood-bath – ask for focus and demand that they list the items they’ll stop doing. Good luck. Other news, OTA marketing spend grew.…
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97 – Trade shows and B2B marketing
Am heading to ITB next week and as usual, I wonder what is the use of these large trade shows. Are they still relevant? + OTAs and AI, Humanoid robots,…
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96 – Reviews are coming back
Hotel reviews were old news, reputation was a managed thing. But maybe it is new again. How CEOs should deal with AI, Content creators rule the airwaves, Media industry evolution.…
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95 – Optimism in Marketing
We need to remember that marketers (and sales people) feed on optimism. How luxury is changing and the opportunity for travel. PMS tech future and is there an RMS tech…
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94 – Brand marketing for hotels, what should it be?
Nike’s brand is skidding, lessons learned from over-focusing on the ROAS and performance marketing. How could hotels learn from this? AI and Luxury good match? Hello, Two things I found…
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93 – LLMs, Deepseek, OpenAI and commodities
Which AI are you using? Are they brands like Apple vs PCs, or commodities like electricity? Plus: Starwood relaunch, Google Metasearch updates, IKEA loyalty late but great. Hello, Someone at…
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92 – Ai search results are eating the world’s organic traffic
Hubspot blog lost 75% of their organic traffic last year. AI search is eating organic traffic. What should hotels do? How media landscape is shifting. Getting more creative is cheaper…
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