Martin Soler

ChatGPT could become another ad channel for OTAs but can OTAs compete on agents? Some AI projects that actually work. Why AI fails. And Monocle. Hello, The AI hype is…

The industry’s most complete look at the brands of the hotel world. Is the AI hype dying? Pragmatizing the classic “Think Small” ad. And a lot more. Hello, The hotel…

Reviews could be how AI verifies your website’s claims, also a lot of SEO. Investing for loyalty. Finding the useless ads. OpenAI ads coming soon? Hello, Getting the cadence back…

Back from a big summer break! Overtourism is a problem – especially the word itself. What is the role of Taste? The age of brutal PR strategies. and more Hello,…

Way too many Gantt charts in marketing meetings. Branding and Art. Paper systems faster than tech. ADR obsessions and brand building. Plus more Hello, Holidays are starting in Europe. Scheduling…

How to deal with the slow death of attribution and tracking? Behind the scenes of citizenM’s brand sale. Toblerone instead of towels. And more Hello, I realize I talk a…