106 – Brand vs Performance, a scale
Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo – LVMH vs Hermes. and more Hello,…
Share
Posts by author
Martin Soler
64 posts
105 – OTAs prefer if you didn’t have a brand
Building independence with a brand, no matter how small. Cruise industry innovates most. If AI is the new middle-man, where should OTAs go? Hello, If you know me you know…
Share
104 – Feedback loops, tech and hospitality
The GM in Pretty Woman, changes the story, why hospitality is an amazing industry. Loyalty program global growth, Ads going automatic, Fashion brands getting into hospitality + more Hello, It’s…
Share
A quick intro guide to using ChatGPT to edit hotel photos. | Martin Soler | 18 comments
Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI…
Share
Hotel brands don't sell rooms, they sell loyalty cards and franchises. If… | Martin Soler | 95 comments
Hotel brands don’t sell rooms, they sell loyalty cards and franchises. If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or…
Share
103 – Building better hotel tech
Why do hotels spend more on FF&E than tech? A framework for loyalty. CHANEL is getting into sports too. Travel agents + AI agents the likely future. Hello, AI tools…
Share
101 – Hotel Loyalty, Brands and Companies
How hotel brands an their loyalty programs fit together. Ideas, tips and thoughts on designing ads in current environment. Attribute selling is still a thing. Hello, I’ve never beed really…
Share
100 – Preparing for AI in hotel industry
Action items for AI in the hotel industry. Selling the lobby. Story telling in hotels. What makes a great hotel stack and how media is moving in the industry. Hello,…
Share
99 – Building a brand design system
Lessons for a major rebrand. The industry wants all-in-one. Sesame voice AI, impressive but. Major inspiration, true food for thought. Hello, Catching up on things. It wasn’t just ITB there…
Share
98 – Focus meetings are brutal
How to turn any meeting into a blood-bath – ask for focus and demand that they list the items they’ll stop doing. Good luck. Other news, OTA marketing spend grew.…
Share