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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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    • CSR and Sustainability
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Posts by author

Martin Soler

55 posts
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  • 4 min

98 – Focus meetings are brutal

  • Martin Soler
  • 7 March 2025
How to turn any meeting into a blood-bath – ask for focus and demand that they list the items they’ll stop doing. Good luck. Other news, OTA marketing spend grew.…
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  • 6 min

97 – Trade shows and B2B marketing

  • Martin Soler
  • 27 February 2025
Am heading to ITB next week and as usual, I wonder what is the use of these large trade shows. Are they still relevant? + OTAs and AI, Humanoid robots,…
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  • 5 min

96 – Reviews are coming back

  • Martin Soler
  • 21 February 2025
Hotel reviews were old news, reputation was a managed thing. But maybe it is new again. How CEOs should deal with AI, Content creators rule the airwaves, Media industry evolution.…
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  • 5 min

95 – Optimism in Marketing

  • Martin Soler
  • 13 February 2025
We need to remember that marketers (and sales people) feed on optimism. How luxury is changing and the opportunity for travel. PMS tech future and is there an RMS tech…
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  • 5 min

94 – Brand marketing for hotels, what should it be?

  • Martin Soler
  • 6 February 2025
Nike’s brand is skidding, lessons learned from over-focusing on the ROAS and performance marketing. How could hotels learn from this? AI and Luxury good match? Hello, Two things I found…
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  • 5 min

93 – LLMs, Deepseek, OpenAI and commodities

  • Martin Soler
  • 30 January 2025
Which AI are you using? Are they brands like Apple vs PCs, or commodities like electricity? Plus: Starwood relaunch, Google Metasearch updates, IKEA loyalty late but great. Hello, Someone at…
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  • 5 min

92 – Ai search results are eating the world’s organic traffic

  • Martin Soler
  • 23 January 2025
Hubspot blog lost 75% of their organic traffic last year. AI search is eating organic traffic. What should hotels do? How media landscape is shifting. Getting more creative is cheaper…
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  • 5 min

91 – The relationship between Revenue and Marketing

  • Martin Soler
  • 16 January 2025
How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing. Hello, I’m trying to avoid…
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  • 5 min

90 – Marketers should look more, think less

  • Martin Soler
  • 9 January 2025
Some words on how marketers can find “big ideas”. AI in travel, will the dam break in 2025? Google again being dominant in ads. And more articles. Hello, Work is…
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  • 2 min

89 – Clarifying the Hotel Brand Ecosystem

  • Martin Soler
  • 2 January 2025
So the Hotel Brand Pyramid sparked a bunch of debates and disagreements. It is time to remedy that, and I’m welcoming your feedback to make it better. Happy 2025! Hello,…
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