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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
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    • CSR and Sustainability
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    • Hotel Operations
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Posts by author

Martin Soler

79 posts
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  • 5 min

92 – Ai search results are eating the world’s organic traffic

  • Martin Soler
  • 23 January 2025
Hubspot blog lost 75% of their organic traffic last year. AI search is eating organic traffic. What should hotels do? How media landscape is shifting. Getting more creative is cheaper…
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  • 5 min

91 – The relationship between Revenue and Marketing

  • Martin Soler
  • 16 January 2025
How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing. Hello, I’m trying to avoid…
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  • 5 min

90 – Marketers should look more, think less

  • Martin Soler
  • 9 January 2025
Some words on how marketers can find “big ideas”. AI in travel, will the dam break in 2025? Google again being dominant in ads. And more articles. Hello, Work is…
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  • 2 min

89 – Clarifying the Hotel Brand Ecosystem

  • Martin Soler
  • 2 January 2025
So the Hotel Brand Pyramid sparked a bunch of debates and disagreements. It is time to remedy that, and I’m welcoming your feedback to make it better. Happy 2025! Hello,…
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  • 2 min

So what is a hotel brand really?

  • Martin Soler
  • 27 December 2024
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories. —But, wait a…
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  • 6 min

Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024

  • Martin Soler
  • 27 December 2024
Booking and Google dominated the news cycle in hotels. And AI was of course a big topic. But that wasn’t all, following trends was the usual winner and Direct Bookings…
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  • 4 min

Tell #87 – The Hotel Brand Pyramid

  • Martin Soler
  • 19 December 2024
The hotel brand pyramid, clarity after all? Marriott just added an outdoor brand. 10 commandments for 2025. Influencers and trust issues. Plus more. Hello, Holidays are just around the corner,…
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  • 5 min

Tell #86 – AI predictions for hotels in 2025

  • Martin Soler
  • 12 December 2024
AI for hotels in 2025, my predictions. The PMS Wars are still going strong. Walmart made a shoppable Christmas movie, soon a shoppable hotel? Or just a hotel movie? Hello,…
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  • 2 min

Zero-click search will change metrics, will it change conversions?

  • Martin Soler
  • 9 December 2024
Excerpted from Tell Newsletter #84 ☞ Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They…
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  • 5 min

Tell #85 – The ultimate trends for 2025 in travel and marketing

  • Martin Soler
  • 5 December 2024
Let’s into the 2025 trends, what I think will be important but also what hundreds of others think is important. And 52 things learned in 2024. Hello, It’s that time…
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