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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
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    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
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Posts by author

Martin Soler

82 posts
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  • 5 min

Tell #86 – AI predictions for hotels in 2025

  • Martin Soler
  • 12 December 2024
AI for hotels in 2025, my predictions. The PMS Wars are still going strong. Walmart made a shoppable Christmas movie, soon a shoppable hotel? Or just a hotel movie? Hello,…
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  • 2 min

Zero-click search will change metrics, will it change conversions?

  • Martin Soler
  • 9 December 2024
Excerpted from Tell Newsletter #84 ☞ Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They…
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  • 5 min

Tell #85 – The ultimate trends for 2025 in travel and marketing

  • Martin Soler
  • 5 December 2024
Let’s into the 2025 trends, what I think will be important but also what hundreds of others think is important. And 52 things learned in 2024. Hello, It’s that time…
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  • 5 min

Tell Newsletter #84

  • Martin Soler
  • 28 November 2024
Search is going to zero-click and what that means for marketing analytics. Generational travel vs Stage-of-life travel. Tips for vendors to sell to the hospitality industry. Hello, It’s thanksgiving weekend,…
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  • 5 min

Tell Newsletter #83

  • Martin Soler
  • 22 November 2024
This week it’s a weekend edition: Shy technology for luxury, AI hotel booking agents, Augmented reality in ear, Keeping talent with structure not freedom and more. Hello, “I’m just going…
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  • 5 min

Tell Newsletter #82

  • Martin Soler
  • 7 November 2024
This week: Hotel automation and AI, Uber and Expedia is not a thing, AI and connected trips, the rebundling of travel, and hotel rules. Hello, US Elections happened. The country…
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  • 5 min

Tell Newsletter #81

  • Martin Soler
  • 31 October 2024
This week: tools to get creative. AI agents coming to your computer (and legacy PMS). Hotels could shift to ads that generate demand. Hello, This edition turned out to be…
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  • 6 min

Tell Newsletter #80

  • Martin Soler
  • 24 October 2024
Thoughts on overtourism, B2B Influencers and AI and Concert Travel (Swift, Adele, Coldplay or Beyoncé). Plus comparing a hotel brand to a CPG brand, mostly differences. Hello, I found a…
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  • 4 min

Tell Newsletter #79

  • Martin Soler
  • 17 October 2024
Optimus attending rooms? The oldest distribution tech is growing fastest. They’re printing hotels in Texas. Luxury brands getting into sweatpants, sorry Mr. Lagerfeld. Hello, Happy to have a newsletter focused…
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  • 5 min

Tell Newsletter #78

  • Martin Soler
  • 10 October 2024
Hotel analytics maturing to productive levels? AI in search is starting to go mainstream (well, not for EU though). The case and opportunity for experiences in hospitality. Finding your narrative.…
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