Martin Soler

Food for thought on Overtourism, McDonalds massive tech transformation, Uber’s history and evolution and hotel website friction and more. Also, I’ve moved to substack! But it’s still free for you…

Hello , I am biased towards building brands, and it probably shows in my writing. I strongly believe that the biggest asset of a company is not their customer list,…

Hello , AI news is everywhere, there’s so much of it one could think it was written by AI. I’ve decided to make a section for that – I do…

Hello , I’m bringing back the newsletter. This is the dillema of a newsletter, it takes time to put together. So when one is busy with a lot of work…

Hello , It’s been a while, lot’s of clients and much work has been keeping me busy and that is great. But towards the end of the year I realized…

Hello , Brand building versus performance marketing is a major issue in the hotel industry. Very few hotel companies are actually building brands. Performance only has been in the DNA…

Hello , ITB has come and gone, for some it was a burden, for others it was too many parties. But it still is the biggest and most influential travel…

Hello , It has shipped! Tell Trends report has finally been printed and shipped. It started as a crazy idea last summer, the conclusion that there just isn’t really any…