So what is a hotel brand really?
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories. —But, wait a…
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Posts by author
Martin Soler
85 posts
Tell #88 – What was Hot, and what was Not. Hotel Media Review 2024
Booking and Google dominated the news cycle in hotels. And AI was of course a big topic. But that wasn’t all, following trends was the usual winner and Direct Bookings…
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Tell #87 – The Hotel Brand Pyramid
The hotel brand pyramid, clarity after all? Marriott just added an outdoor brand. 10 commandments for 2025. Influencers and trust issues. Plus more. Hello, Holidays are just around the corner,…
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Tell #86 – AI predictions for hotels in 2025
AI for hotels in 2025, my predictions. The PMS Wars are still going strong. Walmart made a shoppable Christmas movie, soon a shoppable hotel? Or just a hotel movie? Hello,…
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Zero-click search will change metrics, will it change conversions?
Excerpted from Tell Newsletter #84 ☞ Zero-click search is when the person searching goes on a search engine and gets the answers they need right from the search engine. They…
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Tell #85 – The ultimate trends for 2025 in travel and marketing
Let’s into the 2025 trends, what I think will be important but also what hundreds of others think is important. And 52 things learned in 2024. Hello, It’s that time…
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Tell Newsletter #84
Search is going to zero-click and what that means for marketing analytics. Generational travel vs Stage-of-life travel. Tips for vendors to sell to the hospitality industry. Hello, It’s thanksgiving weekend,…
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Tell Newsletter #83
This week it’s a weekend edition: Shy technology for luxury, AI hotel booking agents, Augmented reality in ear, Keeping talent with structure not freedom and more. Hello, “I’m just going…
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Tell Newsletter #82
This week: Hotel automation and AI, Uber and Expedia is not a thing, AI and connected trips, the rebundling of travel, and hotel rules. Hello, US Elections happened. The country…
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Tell Newsletter #81
This week: tools to get creative. AI agents coming to your computer (and legacy PMS). Hotels could shift to ads that generate demand. Hello, This edition turned out to be…
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