Matt Lerner

🚀 Language Models (LLMs) send 94% less traffic compared to traditional search engines for identical queries. For a term that brings 100 visitors, AI-search would only send six. In a post-SEO world, organic social growth is predicted to be the top source of "free" traffic over the next five years. Elites in marketing are expected to become similar to product managers, mastering customer information needs and AI tools. The advice for growth in startups by 2025 includes identifying emerging creators on socials, partnering, and incentivizing them. A free Maven workshop on "Content Marketing in a post-SEO world" is offered, featuring Amanda Natividad, who coined "Zero Click Content." Source of data: Tollbit State of the Bots Report, Q4 2024.