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Mauricio Prieto

65 posts
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  • 9 min

Travel Tech Essentialist #177: Tension

  • Mauricio Prieto
  • 15 June 2025
🌎 Google captures 25-38% of US travelers at every stage in the travel funnel, outperforming all channels. A generational shift sees 16-24-year-olds increasingly using ChatGPT for travel research, with usage growing from 2% to 6%. Sam Altman predicts AI advancements by 2025-2030s, including real cognitive work and superintelligence. Reddit reveals emerging travel startup ideas like multi-origin trip planning. Travel app UX rankings highlight Airbnb's success, while Booking.com faces criticism for manipulative tactics.
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  • 7 min

Travel Tech Essentialist #176: Interface

  • Mauricio Prieto
  • 4 June 2025
🏨 In the evolving digital landscape, screens shrink and AI replaces traditional search, impacting travel decisions and product discovery. As 2.6 billion new users come online, AI agents redefine experiences. Google, ChatGPT, and Perplexity lead agentic travel trends since January. Wander raises over $50 million, achieving 6x GMV growth in 18 months. Meanwhile, Vercel sees a rise in ChatGPT-driven signups, doubling to 10% by April 2025. This shift from SEO to Generative Engine Optimization marks a new era for online growth.
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  • 16 min

Wheel the World: Making the Inaccessible Accessible

  • Mauricio Prieto
  • 30 May 2025
This article was written by Mauricio Prieto. Click here to read the original article Building the accessibility data layer for the travel industry Welcome to the 5th sponsored deep dive…
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Travel Tech Essentialist #175: Agents

  • Mauricio Prieto
  • 24 May 2025
🤖 Google’s new “Shop with AI mode” revolutionizes e-commerce by integrating discovery and purchase directly in search, disrupting the $5.5 trillion industry. OpenAI’s Operator agent books hotels, shifting from traditional websites to AI-driven transactions. Morgan Stanley anticipates a $5 trillion humanoid robot economy by 2050, with significant impacts on sectors like travel and hospitality. Y Combinator promotes AI agent-focused startups. Expedia and Airbnb innovate with AI and new services, respectively, challenging traditional travel and service models.
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  • 5 min

Travel Tech Essentialist #174: Surprise

  • Mauricio Prieto
  • 10 May 2025
📱 In the latest edition, AI concierges like Bella surprise guests with birthday cakes, mystery flights lead to unexpected destinations, and solopreneurs create million-dollar startups. Shopify mandates AI usage for all employees, with expectations of boosting productivity 10x-100x. Fintechs are tapping into eSIMs for seamless global connectivity, providing new revenue streams and enhancing user engagement. The importance of customer discovery in Lean Startup remains essential, despite AI accelerating development. Stay22 enables 3x-10x revenue boosts by linking travel content to monetization. The Hotels Network joins Lighthouse to further power direct bookings and personalized experiences. Scandinavian Airlines offers mystery flights to destinations like Athens and Seville. Over 1,119 travel tech roles are available on the Travel Tech Essentialist Job Board, with positions like Senior Director at Expedia in Washington DC or Seattle, offering a salary ranging from $296,000-414,500 per year.
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  • 7 min

Travel Tech Essentialist #173: Obvious

  • Mauricio Prieto
  • 24 April 2025
📝 Digital Sardine sponsors a newsletter edition, suggesting PPC strategies for Q2 to boost travel businesses. Most-clicked link in last issue was about applying timing patterns to travel tech. AI's role in creating "balanced" products is discussed, with examples of Hubspot's blog-focused strategy, Costco's limited inventory, and Five Guys' handmade burgers. EasyJet's premium-priced front-row passengers get guaranteed overhead bin space, a simple innovation without tech. US software dev job postings have dropped since the 2022 peak, potentially due to AI, global hiring, and lean remote teams. A GetYourGuide report on 3.1 million verified reviews reveals that reviews significantly impact conversion rates and search rankings in the travel industry. Booking.com leads monthly web traffic among the top 30 travel websites with 517M visits. Turkey is highlighted for its growth in medical tourism, particularly hair transplants.
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  • 12 min

Stay22: The Bridge Between Content and Commerce

  • Mauricio Prieto
  • 17 April 2025
🌐 Stay22, a Canadian startup, revolutionizes travel monetization with tools that have skyrocketed blogger Lukáš Konečný's affiliate income by 400%, from €400 to €3,200. In six months, his revenue leapt from $2,801 (299 bookings) to $13,319 (731 bookings), a 375% increase. Travel creators using Stay22 have seen their revenue multiply by 3x - 10x. The company faced three crises: a 90% revenue drop due to COVID in 2020, Airbnb's affiliate shutdown in March 2021, and Google's algorithm update in March 2024. Despite these, Stay22's GMV growth speaks volumes: $12 million (2020), $44 million (2021), $75 million (2022), $250 million (2023), $500 million (2024), and $280 million in Q1 2025, marking a 4000% growth from 2020 to 2024. Stay22 has 3,192 partners, emphasizing quality over quantity. They've expanded to travel media and weather platforms, with weather sites now being a fast-growing segment. Challenges include scaling support, competitive responses, platform risks, and maintaining a balanced user experience.
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  • 8 min

Travel Tech Essentialist #172: Windows

  • Mauricio Prieto
  • 10 April 2025
🌐 - Grain Finance sponsors technology and travel newsletter, offering AI-powered FX solutions. - Grain secured over $50 million in funding from Bain and other top investors. - Grain's solution increases sales by over 6% in 3 months, optimizing pricing and automating hedging. - Technology windows influence startup success; major US automakers emerged between 1899-1925 due to the internal combustion engine window. - 1925 marked the last major US automaker launch until Tesla, spurred by the electric technology cycle. - B2B software sub-windows exist, with optimal startup time occurring mid-curve. - Post-peak window startups aim for specialization and efficiency. - Travel tech's tech windows include the GDS Era (1960–1995) and Internet Booking Era (1995–2018) with peaks in 1985-1995 and 2005-2010, respectively. - Mobile-First Era (2008–2019) and Fintech, SaaS & Embedded Infrastructure (2013–2022) followed, with AI & Personalization Era rising from 2016. - Patels own 70–75% of US motels, with 80%-90% in small towns, a legacy from Ugandan refugees in the '70s.
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  • 19 min

Vio.com: Reimagining Metasearch for Travelers

  • Mauricio Prieto
  • 3 April 2025
🏖️ Vio.com, a bootstrapped company, has built a €1B+ business in travel metasearch, emphasizing traveler transparency and cost savings. Founded after a 2004 insight by Oz Har Adir, the company has achieved 4X growth in GMV from €250 million in 2020 to €1 billion in 2024, and 8X since 2018's €120 million GMV. North America accounts for half of its business, with expansion plans in Europe and the Middle East & Africa by 2026. Vio.com rebranded from FindHotel in November 2022, acquiring a domain for a high six-figure sum, and has a TrustPilot rating of 4.2 from over 19,000 reviews. It competes with Kayak, Trivago, Booking.com, Expedia, and Google's travel products, but differs with a CPA-driven auction model, customer-first deal optimization, and product flexibility. Vio.com introduced an affiliate program in 2023 and has partnerships with over 50 suppliers, planning to cross this number in 2025.
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  • 8 min

Travel Tech Essentialist #171: Forces

  • Mauricio Prieto
  • 28 March 2025
✈ "In March 2025, the travel industry sees AI and automation making strides in reshaping customer interactions and operations. OAG spotlights innovations including emotionally aware AI by Qatar Airways, Amazon’s Alexa+ for travel booking, and Skyscanner’s DROPS feature for tracking flight price reductions. Europe shows 77% hotel online bookings via OTAs, with a global increase in OTA dependency from 2023 to 2024. Airbnb plans to invest $200-$250 million in Experiences, targeting $1 billion revenue, with a 10% workforce expansion and competing with Viator and GetYourGuide.
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