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Posts by author

Mauricio Prieto

53 posts
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  • 7 min

Travel Tech Essentialist #158: Tailwinds

  • Mauricio Prieto
  • 23 October 2024
This article was written by Mauricio Prieto. Click here to read the original article I’ve never been more excited about anything at Salesforce, maybe in my career – Marc Benioff…
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  • 6 min

Travel Tech Essentialist #157: Reimagine

  • Mauricio Prieto
  • 12 October 2024
This article was written by Mauricio Prieto. Click here to read the original article “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.”–…
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  • 16 min

Dharma and the Rise of Passion-Led Travel

  • Mauricio Prieto
  • 2 October 2024
This article was written by Mauricio Prieto. Click here to read the original article Introducing Deep Dives: a new chapter for Travel Tech Essentialist Welcome to the first-ever sponsored deep…
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  • 6 min

Travel Tech Essentialist #156: Scarcity

  • Mauricio Prieto
  • 28 September 2024
This article was written by Mauricio Prieto. Click here to read the original article Some of the stories in this newsletter explore scarcity in various forms: how it drives customer…
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  • 7 min

Travel Tech Essentialist #155: Control

  • Mauricio Prieto
  • 18 September 2024
This article was written by Mauricio Prieto. Click here to read the original article A few of this newsletter’s stories focus on the power of control. From travel AI giving…
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  • 6 min

Travel Tech Essentialist #154: Bold

  • Mauricio Prieto
  • 8 September 2024
This article was written by Mauricio Prieto. Click here to read the original article If failure is not an option, neither is success – Seth Godin Thanks to OAG for…
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  • 5 min

Travel Tech Essentialist #153: Cost of Innovation

  • Mauricio Prieto
  • 27 August 2024
This article was written by Mauricio Prieto. Click here to read the original article Some of the stories in this issue touch on the cost of innovation—whether it’s the price…
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  • 7 min

Travel Tech Essentialist #152: Passion

  • Mauricio Prieto
  • 14 August 2024
This article was written by Mauricio Prieto. Click here to read the original article Some of the stories in this edition explore how passion and identity influence travel. Branded hotels…
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  • 6 min

Travel Tech Essentialist #151: Choice

  • Mauricio Prieto
  • 5 August 2024
Consumers don’t want more choice, but more confidence in the choices presented. Choice is a tax on time and attention. — Scott Galloway Jeff Bezos is somewhere on a yacht…
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  • 9 min

Travel Tech Essentialist #150: Future

  • Mauricio Prieto
  • 23 July 2024
This article was written by Mauricio Prieto. Click here to read the original article “The future is already here; it’s just not very evenly distributed.” — William Gibson (science fiction…
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