Unlocking High-Value Bookings: Why GDS Guests Are Different
📆 In 2024, GDS sees a 1-2% annual growth, driven by rising corporate and agency-managed travel. Corporate travelers prefer GDS for its reliability, longer stays, and premium rates, offering hotels higher revenue and steady occupancy. GDS users include corporate, government, and NGO delegates, valuing efficiency and consistency. It evolves with AI, self-booking, and sustainability tools. Hotels can enhance GDS potential by showcasing sustainability, offering tailored perks, and forging strategic partnerships. STAAH simplifies GDS integration for hoteliers.
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