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Posts by author

Nashi Dasgupta

181 posts
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  • 2 min

A Better Guest Experience Starts Here – The Thai Hotel That Got It Right with STAAH

  • Nashi Dasgupta
  • 20 July 2025
🏨 Located in Bangkok, Jasmine City Hotel adopted STAAH’s channel manager to overcome manual OTA management challenges. Switching to STAAH brought automation with features like real-time sync and bulk updates. Nutthiwut Jaikaew highlights time savings and fewer errors, enhancing team productivity and guest experience. AI-powered review responses and performance insights have improved online visibility and market responsiveness. The change led to better rate parity and increased bookings, confirming the effectiveness of the STAAH system.
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  • 3 min

Thoughtful Thursday – Building an Inclusive Future: Introducing the Accessibility Menu in SwiftBook

  • Nashi Dasgupta
  • 16 July 2025
💻 The EU Accessibility Act mandates accessible digital services by June 28, 2025, impacting platforms like SwiftBook. With 135 million Europeans having disabilities, compliance avoids penalties and broadens reach. SwiftBook’s new Accessibility Menu offers features like high-contrast modes and text enlargement, targeting a market controlling $1.2 trillion globally. Accessibility enhances usability, SEO, and inclusivity, offering a seamless booking experience for all, including the elderly and those with disabilities.
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  • 3 min

AI is Planning Your Guests’ Trips, Is Your Hotel on Their Radar?

  • Nashi Dasgupta
  • 16 July 2025
💻 AI-driven travel tools are transforming how travelers plan and book trips. Instead of traditional searches, travelers now rely on AI for personalized recommendations, affecting how hotels remain visible. Modern guests, especially younger ones, trust AI-curated itineraries. AI decides based on OTA listings, reviews, and social media. Hotels need unique stories, fresh content, and consistent online presence to be recommended. Adapt strategies to engage both guests and AI, ensuring your property stands out in the digital age.
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  • 3 min

Scottish Hotel Blends Historic Charm with STAAH’s Smart Tech

  • Nashi Dasgupta
  • 13 July 2025
💳 Cove Bay Hotel near Aberdeen, Scotland, saw a 40% boost in direct bookings by adopting STAAH's channel management tools. Originally a late 1700s illegal drinking house, the hotel modernized its booking system due to owner Guy Craig's vision. STAAH's innovative tools like WatchMyRate and Get Google enhanced rate competitiveness and market visibility, transforming the hotel's distribution strategy. The partnership provided real-time data and automation, ensuring the hotel remains competitive in a digital world.
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  • 3 min

Barham Bridge Motor Inn: A Fresh New Look Backed by Smarter Booking Tech

  • Nashi Dasgupta
  • 6 July 2025
🏨 Set in Barham, New South Wales, Barham Bridge Motor Inn is a 23-room, 4-star motel that completed a full refurbishment. Transitioning to STAAH's suite, including Channel Manager, Booking Engine, and WatchMyRate, improved their OTA management and direct bookings. Features like real-time sync and Google Hotel integration enhanced online presence. The upgrade, guided by STAAH consultant Harsha Karam, streamlined operations and boosted bookings, showing promising growth even in quieter months.
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  • 4 min

STAAH Product Updates You Can’t Miss – June 2025

  • Nashi Dasgupta
  • 2 July 2025
💼 June 2025, global. STAAH updates its Channel Manager and Booking Engine for enhanced usability. The Channel Manager now features a redesigned Mapping Details Page with improved integration categories. The Booking Engine introduces a Discount Ribbon for promotional packages, meal icons, and a strikethrough on base rates for discounts. New language translation options have been added. Integrations include Odeon Tours, MIPS, and Zuba, expanding service offerings across 90 destinations and 40 countries.
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  • 6 min

5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

  • Nashi Dasgupta
  • 2 July 2025
🏨 Hotels face revenue loss due to avoidable OTA mismanagement. Discounts stack, leading to 60-80% given away unknowingly. Poor photos and wrong map pins lower bookings. Slow responses hurt rankings. B2B rates sometimes leak into B2C channels, disrupting rate parity. Overusing visibility tools raises costs. Solutions include using STAAH for rate consistency, professional photography, and faster review responses. Proper rate management maintains revenue without expanding the team. Jacky Huang from GetGuest emphasizes strategic OTA use to improve hotel growth.
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  • 2 min

From traditional to tech: Thai resort’s online transformation with STAAH

  • Nashi Dasgupta
  • 30 June 2025
🏨 RatiLanna Riverside Spa Resort in Chiang Mai, with 107 rooms, upgraded their booking management by adopting STAAH’s Channel Manager. Since implementing the solution, they have experienced smoother operations, reduced errors, and enhanced visibility. The real-time updates and centralized control streamline booking processes, allowing the resort to maintain its leading position and focus on future tech enhancements. This change addresses the complexities of managing multiple booking platforms and supports their growth in the hospitality industry.
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  • 5 min

Thoughtful Thursday – A Technical Guide to Booking Engine Widgets: Types, Use Cases & Best Practices for Hoteliers

  • Nashi Dasgupta
  • 26 June 2025
📅 2023 study reveals 65% of travelers prefer direct hotel bookings online. The SwiftBook Booking Engine boosts direct bookings by up to 37% when using widgets like Date Option, Book Now, and FAR. Widgets allow real-time availability checks, direct bookings, and custom branding. Integrate on homepages, headers, and promotions for best results. Customize with SwiftBook Widget Builder for tailored experiences. Optimize with strategic placement, exclusive offers, and A/B testing to maximize conversion rates.
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  • 3 min

Get Google: How SwiftBook’s Integration with Google Drives More Direct Revenue

  • Nashi Dasgupta
  • 24 June 2025
📈 STAAH SwiftBook's integration with Google Booking Links is boosting direct revenue for thousands of properties globally. When? 2025. Where? Worldwide. What? The integration enhances visibility on Google Hotel Search, allowing hotels to present direct booking links alongside OTAs. How? By sending real-time rates and availability from SwiftBook directly to Google's search results, bypassing intermediaries and commissions. Why? To increase direct, commission-free bookings and control over the customer journey, solving common challenges faced by hoteliers in digital visibility.
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