Nashi Dasgupta

🏨 Kenyan Sentrim Hotels & Lodges faced backend challenges like manual errors and overbookings. Switching to STAAH's Channel Manager improved efficiency by automating rate updates and availability across all OTAs, reducing errors and increasing direct bookings. Tools like RatesTalk and ReviewMinder enhanced pricing strategies and guest feedback management. As a result, Sentrim saw growth in online visibility and bookings, shifting focus back to enhancing guest experiences.

🏠 Lackford Lakes Barns, located near Bury St Edmunds in Suffolk, saw a significant booking increase within a year of integrating STAAH SwiftBook. The boutique, four-star/gold-award property offers modern amenities and is surrounded by Suffolk Wildlife Trust’s Nature Reserve. STAAH was recommended by their website designer and offers features like secure online transactions, dynamic pricing, and a user-friendly interface. The integration helped improve efficiency and online visibility via OTAs, enhancing overall guest experience and direct booking conversions.

🏨 Channel managers like STAAH optimize hotel operations by integrating with Property Management Systems (PMS), Revenue Management Systems (RMS), booking engines, payment gateways, Google Hotel Ads, reputation and CRM systems, and upsell tools. These integrations provide real-time updates, prevent overbooking, enable smarter pricing, improve booking experiences, and increase revenue through direct and upsell opportunities, all while enhancing guest relationships and feedback management. Integrations help hoteliers react quickly to market shifts, reduce manual work, minimize errors, and make more informed decisions. STAAH is recognized for its advanced channel manager capabilities and broad integration with various hotel tech providers.

🏨 Cloudbeds, a leading hospitality management software provider, has formed a strategic partnership with STAAH, a hotel distribution technology leader, to offer integrated channel management tools to hoteliers for optimized operations and revenue generation. The collaboration enables real-time data sync, centralized inventory, enhanced reporting, and better guest experiences. Cloudbeds, founded in 2012, serves properties in over 150 countries and has received multiple awards, including recognition in Deloitte's Technology Fast 500 in 2023.

📦 STAAH, a hospitality technology provider and part of The Access Group, earned Booking.com's “Seamless Product” badge, ranking #1 globally and joining an elite group of only 16 out of over 600 to receive this honor. This achievement highlights STAAH's innovation and dedication to offering hoteliers smooth connectivity. The recognition reflects a transformative 2024, as STAAH partners with Booking.com's teams in New Zealand, India, and Europe to further their shared mission.

💳 Max V2's April 2025 upgrades increase control, speed, and efficiency with new features like Payment Connect and Custom Widget Builder in SwiftBook, and smarter Channel Integrations. Master and Sub Users can verify WhatsApp numbers, with OTPs also sent to email. 'Payment Connect' showcases payment gateways, with a self-connect feature for partners like Kovena and Stripe, while non-hosted gateways are renamed for clarity. Custom Widget Builder now integrated into Max Extranet improves security and usability, supporting multiple designs and settings. New integrations include TA Network and Hotelzify, enhancing B2B connectivity and hotel direct bookings. SwiftBook's upcoming feature will recover abandoned carts, offering a 'Welcome Back' message, dependent on cookie consent. No cookie consent means no change in booking experience.