Olly Hudson

📖 Meta Andromeda has changed Facebook ad delivery to AI-driven, individual preference-based content. The key for advertisers in 2025 is high content volume and variety, targeting all awareness phases with psychologically driven messaging. Media buying now relies on providing Meta's algorithm with quality creative options. The new essential KPI is Cost per Winning Asset, focusing on creative volume over cost caps. Soar With Us has adapted by restructuring internal teams and partnering with Hambi Media, emphasizing performance-led creative to fuel Meta's AI. Their payment model aligns with client success, prioritizing creative performance.