Paige Lopez

🏨 Stella Hotels, renowned for their hospitality on the Greek islands of Crete and Santorini, partners with The Hotels Network to optimize their direct booking strategy. Through state-of-the-art tools, they offer a seamless, personalized booking experience, enhancing online productivity. With the integration of Predictive Personalization, Stella Hotels saw a significant conversion rate increase, effectively targeting hesitant visitors and boosting direct reservations. The most effective campaign, the Predictive Personalization low-intent campaign, turned casual visitors into booked guests, proving its efficacy in improving direct channel performance.

🏨 Hoteliers maintaining control of their website is vital for direct bookings, brand consistency, and responding to trends. Experts in the "Own Your Hotel Website" series emphasize the hotel website's role in data capture, personalization, and guest engagement. Digital control allows for immediate updates, campaigns, and first-party data capture. The series also introduces "Own Your Hotel's AI Shift," focusing on leveraging AI in hospitality. Key contributors include Lindley Cotton, President of GCommerce Solutions, and Fred Bean, Founder & CEO of HotelPORT®.

🏨 The Hotels Network (THN), serving over 20,000 hotels, launched Loyalty Lite, a platform for enhancing guest loyalty and streamlining login processes. Loyalty Lite enables hotels to offer exclusive rewards and competitive member rates, potentially increasing profitability by 20%. The solution works with or without a hotel's CRM, catering to all hotel types. Juanjo Rodriguez, CEO of THN, emphasizes that Loyalty Lite makes guest personalization accessible, offering an edge against larger chains and supporting direct bookings.

🛈 The Hotels Network (THN) achieved SOC 2® Type I compliance, a significant information security standard developed by the American Institute of CPAs (AICPA). This certification highlights THN's commitment to data security, confidentiality, and integrity. Critical areas audited include data security policies, firewall configurations, and disaster recovery planning. Chief Innovation Officer, Jordi Miró Bruix, emphasizes the importance of customer trust and the company's dedication to safeguarding client information. THN's continuous improvement approach includes annual audits, ensuring long-term client data protection and contributing to THN's global expansion and scalability in the cybersecurity landscape. For further security information or the SOC 2 report, THN directs to its Trust Center.

📱 In June 2024, Waymo launched a driverless taxi service in San Francisco. The Hotels Network introduced KITT, an AI Voice Receptionist, operational 24/7, fluent in multiple languages, and with real-time access to hotel data. KITT creates a new interaction experience for hotel guests, also providing hoteliers with valuable data on guest interactions and satisfaction. AI Receptionists offer advantages such as vast information repositories, round-the-clock availability, and multilingual communication, enhancing guest experiences.

📢 Penta Hotels, with locations in Europe and Asia, intensifies focus on guest experience by using THN's Form Builder to gather guest preferences on their website. They offered a €5 discount for survey participants, resulting in 608 submissions in two weeks, tripling the response rate of their email campaigns. This direct engagement strategy provided insights and optimized booking incentives, demonstrating the tool's effectiveness in increasing online visitor engagement.