5 ways travelers are using GenAI
This article was written by Phocuswright. Click here to read the original article Among digital travelers, GenAI has taken the lead in general usage (not only for travel) across advanced…
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Travel Forward: Data, Insights and Trends for 2025
This article was written by Phocuswright. Click here to read the original article Phocuswright’s Travel Forward: Data, Insights and Trends for 2025 provides broadscale insights into the $1.61 trillion global…
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10 insights that should be on your radar in 2025
This article was written by Phocuswright. Click here to read the original article Phocuswright just published Travel Forward: Data, Insights and Trends for 2025, a resource (available to everyone) which…
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Is the future of travel regulation digital and green?
This article was written by Phocuswright. Click here to read the original article The travel industry is an ecosystem characterized by digital interactions. From booking to service delivery, travel suppliers…
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Use of tech in trip-planning is not one-size-fits-all
This article was written by Phocuswright. Click here to read the original article Travelers want to make sure they are finding the best information and prices for the trip they…
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Phocuswright Research Roundup 3Q24
This article was written by Phocuswright. Click here to read the original article Europe Consumer Travel Report 2024: Major Markets Compared Travel in the U.K., France, Germany, Italy, and Spain…
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What Google’s cookie reversal means for travel
This article was written by Phocuswright. Click here to read the original article Third-party cookies have long been a cornerstone of digital advertising, enabling advertisers to track user behavior across…
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The cost of payments in the travel industry
This article was written by Phocuswright. Click here to read the original article Payments continue to be a major cost driver in the travel industry. According to Phocuswright’s latest research…
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Creators and conversion
This article was written by Phocuswright. Click here to read the original article Followers view creator accounts as one of the top categories for gathering travel advice. According to Phocuswright’s…
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Are most travelers early adopters?
This article was written by Phocuswright. Click here to read the original article In past years, Phocuswright fielded Traveler Technology surveys focused primarily on measuring the rise of mobile device…
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