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phocuswright.com

143 posts
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  • 2 min

Beyond points: Rethinking loyalty and brand consistency

  • phocuswright.com
  • 21 November 2024
Similarly, travelers feel unimpressed by the idea of defining loyalty through a customer’s likelihood to upgrade or add ancillary purchases to a travel booking (22% ranked), though this was viewed…
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  • 1 min

Is the future of travel regulation digital and green?

  • phocuswright.com
  • 7 November 2024
📡 In the travel industry, digital regulation is intensifying. Europe launched the "EU Data Package" with five legislative pieces: Data Governance Act, Digital Services Act, Digital Markets Act, Data Act, and Artificial Intelligence Act, within the last five years. Similar laws have emerged in the U.S. and China, affecting data privacy, consumer protection, competition, AI, marketplace platforms, and taxation.
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  • 2 min

Use of tech in trip-planning is not one-size-fits-all

  • phocuswright.com
  • 1 November 2024
Travelers want to make sure they are finding the best information and prices for the trip they are planning at the moment. Thus, most travelers vary their approach to planning…
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  • 2 min

Phocuswright Research Roundup 3Q24

  • phocuswright.com
  • 16 October 2024
🌍 Travel in the U.K., France, Germany, Italy, and Spain grew over the past year, with decisions swayed by value and price. Social media influence in trip planning is increasing. Europeans generally feel optimistic about future travel, amidst concerns of rising costs and sustainability. A survey covered consumer travel behavior, including the impact of technology, in these five countries based on 2023 travel and plans for 2024, delving into average traveler profiles, resource usage, age group preferences, decision influencers, and future travel sentiments.
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  • 1 min

What Google’s cookie reversal means for travel

  • phocuswright.com
  • 3 October 2024
🍪 Third-party cookies, essential for digital advertising by tracking user behavior for nearly three decades, are phased out due to privacy concerns and regulations like the EU's GDPR and California's CCPA. These laws mandate user consent for tracking, leading to browsers like Safari and Firefox blocking third-party cookies by default, and as of 2022, Apple requiring third-party app user consent.
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  • 2 min

Creators and conversion

  • phocuswright.com
  • 1 October 2024
Followers view creator accounts as one of the top categories for gathering travel advice. According to Phocuswright’s research report The Creator Effect: Harnessing the Power of Collaboration in Travel, sixty-seven…
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  • 2 min

Are most travelers early adopters?

  • phocuswright.com
  • 1 October 2024
In past years, Phocuswright fielded Traveler Technology surveys focused primarily on measuring the rise of mobile device usage for shopping and booking, and the influence of social media on destination…
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  • 2 min

When travelers want digital vs. human interaction

  • phocuswright.com
  • 1 October 2024
Travelers are not ready to give up the human touch when traveling, especially when it comes to customer service according to Phocuswright’s latest travel research report Travelers and Tech 2024:…
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  • 2 min

The cost of payments in the travel industry

  • phocuswright.com
  • 1 October 2024
Payments continue to be a major cost driver in the travel industry. According to Phocuswright’s latest research report on the topic The State of Global Travel Payments 2024, credit card…
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  • 1 min

How the EU Digital Markets Act (DMA) will impact travel

  • phocuswright.com
  • 25 September 2024
💻 The European Commission labeled six tech companies as gatekeepers starting March 7, 2024, and included Apple's iPad OS and Booking.com on April 29 and May 13, 2024, respectively, each with a six-month compliance deadline. Non-compliance probes into Alphabet, Apple, and Meta are underway, with potential fines up to 10% of global annual revenue, or 20% for repeated violations. Changes include ByteDance's TikTok Data Portability API, Apple's 600+ APIs, and Google's modified search results and consent banners.
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