The Next Internet: The WWW Of Gen AI
🦾 Jack Smyth, Jellyfish's AI Chief Solutions Officer, anticipates an internet built for AI agents, impacting marketing strategies. AI-driven tools like OpenAI’s Operator and Instacart’s retail agents are reshaping the shopping journey, streamlining consumer choices based on preferences. AI models from internet giants will curate brand perceptions by processing online data, while marketers must understand their brand's position in AI's latent space—a conceptual mapping affecting AI-driven recommendations. Differentiation remains crucial but harder to maintain with AI's copyable tactics.
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