Thibault Catala - 10 Minutes News for Hoteliers

2 min

#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments

📈 In 2022, a European study highlighted breakfast as a top-3 hotel selection driver, following location and price/value. Reviews impact demand and RevPAR, with 80%+ of travelers trusting online reviews more than official websites. Most negative reviews stem from service quality. Reputation influences profitability, and review scores predict satisfaction and return intention. Hospitality success hinges on human emotions, not just tech or revenue management, emphasizing the industry’s human-centric nature.

2 min

#hoteldistribution #revenueoptimisation #directbookings #otastrategy | Thibault Catala

📊 Apply the 80/20 rule: focus on the top 20% of channels to drive 80% of performance. Experiment annually with niche OTAs and platforms. Measure key metrics like NetRevPAR and revenue by channel. Run a parallel direct booking strategy to increase margins and build guest loyalty. Cut the noise: prioritize quality over quantity in channel selection. A modern strategy should be data-driven and profit-focused to maintain control. #HotelDistribution #RevenueOptimisation #DirectBookings #OTAstrategy

2 min

#leadership #changemanagement #culture #businesstransformation #teamalignment #growthmindset #organizationaldevelopment | Thibault Catala

📈 Change efforts often fail due to lack of buy-in, not strategy errors. Kotter’s Model offers a people-focused roadmap for change. Key steps include: creating urgency, building a committed team, engaging early adopters, reducing friction, and celebrating wins. Sustaining change requires embedding it into culture and habits. Success hinges on team alignment and momentum, as most teams falter there. Explore your toughest change leadership challenges now. #Leadership #ChangeManagement #Culture #BusinessTransformation #TeamAlignment #GrowthMindset #OrganizationalDevelopment

1 min

#revenuemanagement #pricingstrategy #leadership #hospitality #datadrivendecisions #strategyovertactics | Thibault Catala

\uD83D\uDCA1 We’re killing more houseplants with overwatering than with neglect. Overwatering ranks as the #1 cause of houseplant deaths. In revenue management, constant action can mirror this mistake, leading to noise and confusion. Smart decisions stem from patience and strategic planning rather than reacting to every change. Understanding when to act and when to hold back is crucial for effective management. Let your strategy unfold and embrace data-driven decisions. #RevenueManagement #DataDrivenDecisions

1 min

#hotelstrategy #budgetseason #revenueleadership #hospitalityfinance #ownerrelations #hotelrevenue | Thibault Catala

📈 Budget planning focuses on storytelling alongside financials. For 2026, ownership seeks answers to changes, assumptions, risk management, and growth plans. Instead of only presenting forecasts, RevPAR, and EBITDA, teams should illustrate guest behavior shifts, booking trends, and competitive insights. The aim is to develop a strategic narrative that aligns numbers with a long-term vision, transforming data into actionable strategy.

1 min

An Ennismore IPO: Can Lifestyle Hotels Impress Wall Street? | Thibault Catala

📈 Accor plans to take Ennismore public, testing Wall Street's readiness to value lifestyle over traditional metrics like RevPAR and EBITDA. Ennismore, known for brands like Hoxton and Mama Shelter, emphasizes community and culture, not just rooms. This IPO could redefine how hotel brands focus more on brand presence and culture rather than scale. If successful, it may shift industry dynamics; if not, it reaffirms lifestyle's reliance on larger corporations. Would you invest in vibe over volume?

2 min

#revenuemanagement #hoteltech #hospitalityleadership #hotelstrategy #datadriven #aiinhospitality | Thibault Catala

💸 Hotels still use outdated pricing systems akin to 1999, relying on spreadsheets and gut feelings. The issue isn't a lack of data, but an overload. AI and Revenue Management System tools are essential, not optional. Revenue management needs strategic evolution to drive profit, focusing on guest behavior and aligning with marketing. Current reliance on instinct over data-driven strategies risks financial losses. Are your pricing decisions based on instinct or informed strategy? #RevenueManagement #AIinHospitality

2 min

If we cut out Booking.com today, many hotels would be scrambling for business tomorrow. | Thibault Catala

💸 In 2023, a class action lawsuit in Europe targets Booking.com for alleged dominance abuse through parity clauses and high commissions. While legal action like Switzerland's commission ceiling might appeal, the real concern is hotels' dependence on OTAs. Essential questions include the readiness to diversify channels and invest in marketing, as OTAs might offer higher NetRevPAR. Without addressing business fundamentals, like distribution strategies, hotels risk losing volume. What's your Plan B if Booking.com vanished tomorrow?

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