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Posts by author

Thibault Catala

8 posts
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  • 2 min

#hospitalitymanagement #experience #onlinereview #human | Thibault Catala | 11 comments

  • Thibault Catala
  • 2 December 2025
The more I work in hospitality, the more I realise this: Even profitable hotels fail when they optimise the wrong things. We have built an industry that worships spreadsheets, forecasts,…
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  • 2 min

#hoteldistribution #revenueoptimisation #directbookings #otastrategy | Thibault Catala

  • Thibault Catala
  • 18 November 2025
If I were starting a hotel distribution strategy from scratch… This is the exact 5-step playbook I would follow: Step 1: Apply the 80/20 rule. Identify and deploy the 20%…
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  • 2 min

#leadership #changemanagement #culture #businesstransformation #teamalignment #growthmindset #organizationaldevelopment | Thibault Catala

  • Thibault Catala
  • 1 October 2025
Most change efforts don’t fail because the strategy was wrong. They fail because people never bought in. You can have the best plan on paper… but if your team isn’t…
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  • 1 min

#revenuemanagement #pricingstrategy #leadership #hospitality #datadrivendecisions #strategyovertactics | Thibault Catala

  • Thibault Catala
  • 23 September 2025
We’re killing more plants by overwatering them than by forgetting to water them at all. In fact, overwatering is the #1 cause of houseplant death 😱 We think we’re helping.…
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  • 1 min

#hotelstrategy #budgetseason #revenueleadership #hospitalityfinance #ownerrelations #hotelrevenue | Thibault Catala

  • Thibault Catala
  • 4 September 2025
Budget time again! 🙃 Well, let me tell you something: The budget isn’t just numbers. It’s a story. I have sat in enough ownership presentations to know one thing: 💡…
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  • 1 min

An Ennismore IPO: Can Lifestyle Hotels Impress Wall Street? | Thibault Catala

  • Thibault Catala
  • 4 September 2025
Can you IPO a vibe? 🙃 Accor is reportedly planning to take Ennismore public, the group behind Hoxton, Mama Shelter, 25hours, and a handful of other hotel brands that don’t…
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  • 2 min

#revenuemanagement #hoteltech #hospitalityleadership #hotelstrategy #datadriven #aiinhospitality | Thibault Catala

  • Thibault Catala
  • 3 September 2025
Most hotels still price rooms like it’s 1999. Excel spreadsheets pulled together last-minute. Rates adjusted by gut feel. Discounts thrown out to boost occupancy. I see it more often that…
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  • 2 min

If we cut out Booking.com today, many hotels would be scrambling for business tomorrow. | Thibault Catala

  • Thibault Catala
  • 24 June 2025
If we cut out Booking.com today, many hotels would be scrambling for business tomorrow. There’s a class action lawsuit underway in Europe, claiming Booking.com has abused its dominant position with…
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