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Automatic

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  • 1 min

Digital Transformation at Pfalzblick Wald Spa Resort with Shiji

🏖 Imagine a guest checking in with a single tap in Dahn, Germany. Pfalzblick Wald Spa Resort, a four-star superior wellness retreat, revolutionized its operations by implementing Shiji’s Daylight PMS and Meridian Experiences. This transformation unified spa, dining, housekeeping, and guest engagement systems, creating one of Europe’s most connected hotel operations. The resort boasts a natural swimming pond of 1,500 m² and gardens spanning 61,000 m², enhancing personalized guest experiences. General Manager Volker Zimmermeier shared insights on this digital leap.
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  • 15 min

Developing Your Marketing Mindset: A Guide for Hospitality Professionals – Leora Halpern Lanz

📚 Boston University professor Leora invested two years writing a book, released on September 15, 2024, focusing on marketing as critical and strategic thinking. She emphasizes education over selling, hospitality as marketing, and adapting to digital and physical visibility. Leora's teaching at ESSEC Business School involved practical marketing projects, and her students' input shaped the book. Her approach includes a scorecard for strategic and critical thinking, with her work even sparking job offers for students.
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  • 2 min

‘Make America Healthy Again’ report urges restaurants to provide healthier kids’ meals

🍎 Robert F. Kennedy Jr. led the MAHA Commission's "Make Our Children Healthy Again" strategy, released Tuesday. This U.S. plan urges food additive reviews, revised nutrition labels, and clearer definitions of ultra-processed foods. Key initiatives include partnerships with the National Institutes of Health and FDA, updating dietary guidelines, and limiting unhealthy food marketing to children. Since 2003, fast-food chains like McDonald's have included healthier kids' meal options, such as fresh fruit. The Trump administration banned petroleum-based synthetic food dyes in April.
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