MAC's TikTok Shop Launch Sees Record Day-One Sales with 150 Products and 10% Creator Commission
📷 MAC launched on TikTok Shop on April 1st, offering 150 products. They set a record for day-one sales in a beauty launch, with a 10% creator commission. Within the first week, 2,000 creator videos were made. This rapid success contrasts with the slower adoption seen on Amazon, where it took 15 years to reach similar milestones. New brands face a narrow window of opportunity on TikTok Shop before big brands dominate.
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