$700M Invested in Travel Tech as 80% of Executives Plan AI Deployment Despite 2% Consumer Adoption
💸 $700M invested in AI for travel tech, yet only 2% consumer adoption. 80% of travel executives plan to scale AI within five years. Travel giants like Booking and Expedia are caught in a prisoner's dilemma: invest or risk obsolescence when the market shifts. The struggle is between existential cost of non-investment versus financial loss from low return on investment. The industry's challenge: preparing infrastructure before consumer trust in AI emerges.
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