How Estonia transformed visitor feedback into national action with Reviewpro Reputation
📈 Estonia achieved a +0.1% annual growth target with the Global Review Index™ (GRI) rising from 89.3 in 2022 to 89.8 in 2024. In 2023, satisfaction for museums and attractions decreased by 0.4 and 0.9, prompting targeted training for recovery by 2024 (+0.4 for museums, +0.2 for attractions). Reviewpro Reputation aggregates data from over 80 sources, enabling instant trend recognition. AI analysis helps prioritize improvements, and custom dashboards provide insights based on region, theme, and visitor type.
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