Marriott Bonvoy Introduces “Travel Roulette”
🏨 Hotel Equities and Springboard Hospitality announced their strategic merger effective May 1, creating a major hotel management company. The merged entity will manage properties across the US, Canada, the Caribbean, and Latin America, including urban, resort, and outdoor destinations. Ben Rafter, former CEO of Springboard, becomes CEO of the new company, while Brad Rahinsky, ex-president and CEO of Hotel Equities, is the chairman. The combined company promises tailored strategies, operational expertise, and a focus on revenue generation and technology innovation. Al Smith takes on the COO role, and Rob Robinson becomes president of Springboard Hospitality. The merger blends Hotel Equities’ operational excellence and North American presence with Springboard’s entrepreneurial spirit and West Coast and Hawaii market expertise.
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