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Automatic

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Top Golf Partners with Toast

📈 The 2025 Consumer Behavior Index by SOCi reports a shift in consumer search behavior: 83% use traditional engines, while social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) also play roles. Search impressions are down by 10% year-over-year. Gen Z uses 3.6 platforms on average before making purchase decisions. Gartner predicted a 25% drop in search demand by 2026, but SOCi's data suggests this decline could be reached by the end of 2025. Brands are advised to adapt their digital strategies to remain visible in this fragmented landscape.
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Jason Kidd to Join Chipotle as COO

📈 SOCi's 2025 Consumer Behavior Index reveals 83% of consumers still use traditional search engines, but social media (73%), navigation apps (58%), review sites (19%), and AI tools (19%) are diversifying search habits. Traditional search impressions have dropped 10% year-over-year. Gen Z averages 3.6 platforms before making purchase decisions, favoring Instagram and TikTok over Google for local searches. Gartner predicts a 25% drop in search demand by 2026, with current trends aligning with this projection. Multi-location brands risk losing visibility unless they adapt to the fragmented search landscape.
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Pizza Ranch Adds Earned Wage Access, Cashless Tips

🍕 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, creating a hotel management company with a broad portfolio across the US, Canada, the Caribbean, and Latin America. The combined company will be led by CEO Ben Rafter and Chairman Brad Rahinsky, focusing on value for hotel owners in various segments. The merger unites Hotel Equities' performance in branded assets and Springboard Hospitality's expertise in independent properties, providing a full suite of services to support growth and expanded services.
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Hotelogix Brings Integrated AI Capabilities to the Forefront of Hospitality

🏨 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, creating a company with a broad portfolio across the US, Canada, the Caribbean, and Latin America. Ben Rafter is the new CEO, Brad Rahinsky becomes chairman, and Al Smith is the COO. The merged entity offers services including operations, revenue management, and food and beverage strategy. Further announcements on key hires and services are expected in the coming months.
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Start-up Spotlight: Guestara Simplifies Guest Management for the Modern Hotel Stack

📈 Guestara, founded in June 2024 by Dekate (CEO), Neelaksh Gupta (CTO), Rajat Maheshwari (CPO), and Kajal Makhija (CMO), integrates artificial intelligence to enhance hotel operations and guest interactions. It features a unified inbox, contactless check-in, and smart checkout, compatible with existing property management systems. Since launch, the platform has onboarded over 2,000 rooms and short-term rentals, including three global hotel chains, and is set to add 24,000 more properties. Clients see a 200% increase in upsell revenue, 40% front desk efficiency improvement, and 300% rise in positive guest reviews. Guestara's future plans include a full property management system and a goal to onboard 2 million rooms globally.
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Marriott Bonvoy Introduces “Travel Roulette”

🏨 Hotel Equities and Springboard Hospitality announced their strategic merger effective May 1, creating a major hotel management company. The merged entity will manage properties across the US, Canada, the Caribbean, and Latin America, including urban, resort, and outdoor destinations. Ben Rafter, former CEO of Springboard, becomes CEO of the new company, while Brad Rahinsky, ex-president and CEO of Hotel Equities, is the chairman. The combined company promises tailored strategies, operational expertise, and a focus on revenue generation and technology innovation. Al Smith takes on the COO role, and Rob Robinson becomes president of Springboard Hospitality. The merger blends Hotel Equities’ operational excellence and North American presence with Springboard’s entrepreneurial spirit and West Coast and Hawaii market expertise.
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Remington Hospitality Launches ROH Pilot at The Leo Kent Hotel to Improve Payment Processing and Funds Flow Efficiency

🏨 Hotel Equities and Springboard Hospitality merged on May 1, creating a diverse hotel management company in the US, Canada, the Caribbean, and Latin America. Ben Rafter, CEO of Springboard, became CEO, and Brad Rahinsky, former CEO of Hotel Equities, now serves as chairman. Al Smith took the COO role, and Rob Robinson became president of Springboard. The merger combines strengths in branded, independent, lifestyle, and resort properties, offering a full suite of services to hotel owners. Further announcements on growth are expected.
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Hotel Equities and Springboard Hospitality Announce Strategic Merger

🏨 Hotel Equities and Springboard Hospitality announced a strategic merger effective May 1, with Ben Rafter as CEO and Brad Rahinsky as chairman. The merged company will manage a diverse portfolio across the United States, Canada, the Caribbean, and Latin America. They will offer services in operations, revenue management, marketing, and more. Details on key hires and services will be announced in the coming months as the company approaches a new growth phase.
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Driving the Future of Kitchen Automation: Alana Abbitt, Chief Product Officer at Miso Robotics

🍳 Alana Abbitt, part of the team at Miso Robotics, is focused on improving kitchen environments with IoT and intelligent systems. Miso recently shrank their robotic solution's size by 40% and shifted to a no upfront cost rental service model. They've cut installation time by 75% in response to partner feedback. Collaborations with WD Partners and Ecolab validate the tech's ROI and operational benefits. Miso's pop-up restaurant program immerses all team members in real kitchen work to enhance product development.
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