Marriott Aims to Close $1.55 Billion Group Revenue Gap by 2027 in U.S. and Canada Hotels
📈 Marriott aims to close a $1.55 billion group revenue gap in the U.S. and Canada by 2027, with a deadline of December 31. Team incentives support this effort. The initiative aligns with observations from Marriott's CFO about "flattish" 2027 group bookings, contrasting with more optimistic forecasts by Hyatt and other hotel operators. This push reflects Marriott's strategy to exceed corporate forecasts despite the current booking pace.
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