2026 Guest Experience Benchmark: Global Hotel Satisfaction at 86.7%
📝 Global guest satisfaction reached 86.7% in 2025 based on 40 million reviews from 12,000 hotels, revealing a 0.5 percentage point increase since 2024. Middle East (+0.8 pp), North America (+0.7 pp), and Asia (+0.6 pp) saw notable improvement. 5-star hotels achieved a GRI of 90.4%, though growth slowed. Google reviews rose 15.7%, while HolidayCheck increased 14.0%. Asia led with a GRI of 89.4%, followed by Central America at 87.1%.
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