CSR and Sustainability

🍺 Beyond Belief Brewing Co, a sustainable brewery, will offer its Zenith Pasta IPA in 400 Sainsbury's stores nationwide from June 16. Their innovative process replaces 50% of traditional malt with surplus pasta, reducing food waste and saving 1.35L of water per liter of beer. The 440ml can is priced at £3.25 with 5% ABV. The brewery collaborates with Dell’Ugo and aims to expand using other waste, like bakery products, for new brews.

📍 Scandic Hotels plans to open a new hotel in Uppsala's Södra City district by Q2 2028. The hotel will feature amenities like a 100-square-meter gym and a large restaurant, and aims for LEED Platinum and Nordic Swan Ecolabel certifications. Construction starts in autumn 2025. The development, part of a mixed-use building, aligns with Scandic’s Nordic expansion strategy and aims to benefit from Uppsala's growth as Sweden's fourth-largest hotel market.

🌎 2023 report shows 69% of travelers seek sustainable options, with 56% of Gen Z willing to pay more for eco-friendly travel. Hotels are urged to adapt by using data for targeting eco-conscious travelers and collaborating with green agencies. Strategies include promoting eco-credentials, transparency, and on-property sustainability efforts. This shift aligns with growing demand for responsible tourism amidst climate change, offering a competitive advantage in the hospitality industry.

🏨 The ibis budget Madrid Albasanz is a new hotel asset in the MADBIT district, a fast-growing innovation hub in Madrid. Located 30 minutes from the city center, it caters to business and leisure travelers. The hotel features sustainable designs like photovoltaic panels and centralized air conditioning. Extendam and DG Invest emphasize affordability with various room types, parking, and a terrace. This marks their 10th Spanish hotel, meeting the rising demand for budget accommodation.

🐝 Wild Boar Estate, near Windermere, initiated beekeeping to aid its 72-acre land's ecosystem. By summer, each of the three hives hosts up to 60,000 bees, contributing to pollination and honey production. Managed by General Manager Adam Bujok and apiarist Jackie Kerr, the team ensures hive health and plans to use honey in a microbrewery. The project supports sustainability and offers honey for guests. Busy seasons span late spring to early summer, with hive checks continuing year-round.

🏨 Solenne Ojea Devys, CEO of OKKO HOTELS, and Johanna Wagner from agence Hope discuss future hospitality impacts. OKKO HOTELS plans to buy 2 farms by 2030 to reconnect city-center hotel staff with nature. A strong employer brand boosts talent retention by 22%. B&B HOTELS launched a promotion for young, inclusive work-study students. Technology aids decentralized management at Korner Hotels. Engaging hospitality students is crucial for industry transformation and retaining trained staff.

📍 In May 2023, Lyf Gambetta opened in Paris' 20th arrondissement, offering 140 units starting at €180 per night. Developed by The Ascott Limited and COFFIM, it features diverse accommodations from 15 to 65 m², including community spaces like gyms, rooftops, and coworking areas. With a 2030 target of 150 global properties, Lyf focuses on connecting tourists and locals. The project preserves 50% of a former printing works, integrating local and sustainable architectural elements.

📰 Jean-Claude Lavorel, founder of Lavorel Hotels, establishes a foundation in Lyon to ensure long-term support for social causes. It aids the Léon Bérard Center, Ma Chance Moi Aussi, and organizes events like Noël Ensemble and 2500 Voix. The foundation also backs initiatives such as Sapo Cycle and supports organizations like Handicap International. Its focus is on battling cancer and child protection, reaffirming Lavorel's dedication to meaningful societal projects.

🏖 In 2024, Yelloh! Village offers 18,000 accommodations, attracting over 8.3 million nights with 49% French and 51% European visitors. Starting Easter 2025, they launch a solidarity initiative with "Je pars, tu pars, il part" to provide holidays for 150 families. Investment of €75 million in 2025 enhances infrastructure and digital services. Yelloh! Village employs 5,000 directly and supports 10,000 indirect jobs, emphasizing community engagement and responsible practices.